BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-13 00:00:00 UTC ]
News tagged with:
#ad unit
#amy poehler
#small portion
#third-party measurement
BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next... Continue reading at Crains New York
[ Crains New York | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#early days
#editorial staff
#hearst corp
Amazon Publishing has launched a new digital short story imprint in the US called StoryFront.... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
To any small newspaper publisher still holding out against a digital platform, consider a visit to Linton, N.D. There, few publishers serve as small or rural a community as Allan Burke, whose family-owned Emmons County Record, a 3,100-circulation ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital platform
A new book recommendation website is aimed at helping children navigate away from the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this |
The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hunger games
#nonprofit coalition
#included creating
#raise awareness
The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hunger games
#nonprofit coalition
#included creating
#raise awareness
The Daily Mail is to launch an online operation in Australia in January 2014. The newspaper has gone into partnership with Mi9, the digital media company owned by Nine Entertainment. Mail Online will provide original Australian content alongside ninemsn, a joint venture between Nine and... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trusted brands
#offer stories
#cutting back
Novelist Meg Rosoff is among the judges for the 2014 First Fictions First Graphic Novel... Continue reading at The Bookseller
[ The Bookseller | 2013-11-26 00:00:00 UTC ]
More news stories like this |
Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile photo-
#video-sharing network
#broad audience
#michael kors
Nine publishing pros at The Bookseller's Futurebook conference offered their big ideas for the industry, which included publishing faster and publishing less. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish faster
#publishing pros
#big ideas
The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moby dick
#fundraising appeal
Former DC Entertainment and Random House publicity executive David Hyde plans to launch Superfan Promotions, a new publicity and marketing firm aimed at supporting traditional authors as well as a new generation of comics and graphic novel creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dc entertainment
Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek
[ AdWeek | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live chats
#coming weeks
#san diego
#including aol
As promised a month or so ago, Google Play is implementing a few changes today that'll push tablet-optimized apps to the forefront. That is, if you're using a device not quite small enough to be considered a phone (though we admit there are certain handhelds that bridge the gap). Indeed, tablet... Continue reading at Engadget
[ Engadget | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android tablets
#google play
#tablet users
Partnering with HarperCollins's academic marketing division, Avon (which is a trade imprint at HC), is opening its editorial doors to submissions from undergraduate and graduate students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade imprint
Pitchfork, the web's most established voice in music criticism, offers an exclusive look inside its new print magazine--and explains why it'll be the one to (finally) get print right.When Pitchfork launched in 1996, Internet music criticism (or Internet anything) was virtually non-existent, and... Continue reading at Fast Company
[ Fast Company | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pitchfork review
#music criticism
It's beginning to look a lot like Grinch-mas at Random House Children's Books, which kicks off its Grow Your Heart 3 Sizes promotional campaign on December 1, the newly minted National Grinch Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
More news stories like this |
Mobile devices are increasingly being used for social reading and recommendation sites, the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social reading
#mobile devices
Frances Lincoln has launched a new prize for British nature and nature travel writing, with... Continue reading at The Bookseller
[ The Bookseller | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frances lincoln
Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neil gaiman
#kate atkinson
#david nicholls