Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at 'The New York Times'
[ The New York Times | 2020-11-19 22:55:35 UTC ]
When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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On the heels of the rapper’s deal with Random House, a look at the stars dipping their toes into publishing with imprints of their ownWith the launch of his new book imprint with publishing giant Random House, announced on Thursday via Instagram, the grime rapper Stormzy joined a growing list of... Continue reading at The Guardian
[ The Guardian | 2018-07-06 00:00:00 UTC ]
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French publishers La Martinière Groupe and Média-Participations announced that they have started exclusive negotiations on a tie-up through an exchange of shares and should reach agreement in the next few months. Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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Vincent Monadé, president of the French National Book Centre (Centre National du Livre, CNL), yesterday called for all institutions in the book sector to join forces and prepare a common set of proposals for books to present to candidates in the French presidential election. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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After sharing an office in Monmouth Street, London, for almost a year, Susanna Lea Associates and David Godwin Associates have decided to join forces on selling their foreign and North American rights. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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Blue Velvet and Twin Peaks director to join forces with journalist Kristine McKenna for an autobiographical study of his life and workThe director David Lynch has teamed up with the journalist Kristine McKenna to hit back at the “bullshit” surrounding his life and work in a book due to be... Continue reading at The Guardian
[ The Guardian | 2015-10-17 00:00:00 UTC ]
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As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday
[ Digiday | 2015-03-20 00:00:00 UTC ]
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ARLINGTON HEIGHTS, Ill. and WAYNE, N.J. (Sept. 5, 2012)—The Audit Bureau of Circulations (ABC) and Certified Audit of Circulations (CAC) have announced their intention to join forces to better serve U.S. newspaper publishers and media buyer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-05 00:00:00 UTC ]
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