When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 09:12 Harvill Secker has acquired another novel featuring inspector Harry Hole by bestselling Norwegian crime author Jo Nesbø. Editor Briony Everroad bought UK and Commonwealth rights excluding Canada to Phantom in a one-book... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 20/06/2011 - 14:14 Osprey Group has completed a "major" refinancing to fund expansion. The publisher, which targets enthusiasts in specialist areas such as military history, heritage and antiques, has obtained £4m from London-based private... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 16/06/2011 - 15:40 Accent Press has bought world rights to a memoir by Hayley Okines, who suffers from a rare genetic condition that means she ages eight times faster than healthy people. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 13/06/2011 - 08:45 Quercus has acquired a history of Latin American football, written by Constable publishing director Andreas Campomar. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek
[ AdWeek | 2011-06-11 00:00:00 UTC ]
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Publication Date: Fri, 10/06/2011 - 10:36 Octopus has acquired a vegetable cookery title by chef, eco-restauranteur and star of "The People's Supermarket" Arthur Potts Dawson. Publishing director Stephanie Jackson acquired world rights to Eat Your Veg from Sophie Laurimore of Factual... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Northstar Travel Media has acquired PhoCus Wright, Inc. a b-to-b information company serving the travel and meetings industries. PhoCus Wright offers the annual PhoCus Wright Conference, which serves global travel industry leaders. PhoCus Wright founder Philip Wolff will become chairman of the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 15:14 Quercus has acquired an authorised biography of WBA world heavyweight boxing champion David Haye. Non-fiction publishing director Richard Milner bought world rights in Making Haye: The David Haye Story by sports writer... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 14:53 The Edinburgh International Book Festival is to be sponsored by Guardian News & Media, in a newly-penned two-year deal. The sponsorship deal will include coverage in the Guardian, the Observer and its books website of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 09:59 Constable & Robinson has acquired a non-fiction title about looking on the bright side by University College London neuroscientist Tali Sharot. Commissioning editor Jamie Joseph, who is building the publisher's... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Hearst Corp. announced today that it has completed the U.S. portion and the majority of its $919 million acquisition of Lagerdere SCA's nearly 100 magazines outside the French market. The deal, which had been undergoing regulatory approval in 15 different countries, was expected to close in the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 08:25 Sam Harrison at Aurum has bought a biography of Cold War spy George Blake by journalist Roger Hermiston. Harrison acquired UK and Commonwealth rights for a "significant" five figure sum from Andrew Gordon at David Higham... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
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The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at AllThingsD
[ AllThingsD | 2011-05-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 23/05/2011 - 09:20 Angry Robot has bought two "supernatural urban fantasies" by author Chris Holm. Publishing director Marc Gascoigne bought world rights across all formats from Jennifer Jackson at the Donald Maass Agency in New York. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 23/05/2011 - 09:39 Pan Macmillan has acquired the novelisations to Danish TV series "The Killing", shown on BBC4 in the UK this spring and which triumphed at last nights Baftas. Senior commissioning editor for fiction Trisha Jackson... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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