When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Quark is now offering current users a free upgrade to QuarkXPress to version 9.1. Included with this upgrade is the App Studio, a standalone Mac OS X software for app creation. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Publication Date: Tue, 06/09/2011 - 07:30 The Authors' Licensing and Collecting Society is the new sponsor for the annual Crime Writers' Association Dagger for Non-Fiction, awarded in July each year. The ALCS is a membership organisation which protects and promotes the rights of authors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 30/08/2011 - 14:15 Penguin business imprint Portfolio has acquired a book by Goldman Sachs Asset Management chairman Jim O'Neill. World rights to The Growth Map was acquired jointly by Portfolio UK editorial director Joel Rickett and Adrian... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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The bookstore chain landscape has undergone seismic shifts over the past 20 years and will enter the fall with approximately 1,100 fewer stores than dotted the country in 1991. Just as it is today, Barnes & Noble was the country's largest bookstore chain 20 years ago, closely trailed by... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 25/08/2011 - 14:30 Former Waterstones head of range Fiona Kennedy has set up a bookshop in Ealing in west London after a serendipity moment led her to fulfill a lifelong dream. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 25/08/2011 - 07:10 Apple c.e.o. Steve Jobs' authorised biography, which is published by Little, Brown this November, is set to include the story of Jobs' shock resignation from the technology company on Wednesday night. The book, written by... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 14:15 Bloomsbury has bought a non-fiction title about one of the great footballing rivalries in the modern game, between that of Real Madrid and Barcelona. Sport and Wisden publisher Charlotte Atyeo bought world English rights to El... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
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#tablet sales
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:20 Weidenfeld & Nicolson has acquired a collection of stories by Nathan Englander, one of the New Yorker's "20 Writers for the 21st Century", whose previous works have been published by Faber. Editorial director Arzu... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:20 Allison & Busby has acquired two books by Swedish crime-writer Kjell Eriksson, both featuring his series' heroine Inspector Ann Lindell. Publishing director Susie Dunlop bought UK and Commonwealth rights, excluding... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 19/08/2011 - 08:55 Waterstone's is shaking up its buying team, seeking people for its new regional commercial and buying posts as it begins to move from local to central buying. Current Waterstone's staff have been asked to... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 18/08/2011 - 15:17 Titan has acquired an accompaniment to the Harry Potter film franchise, which drew to a close this summer with Harry Potter and the Deathly Hallows: Part II. Harry Potter: Page to Screen: The Complete Film-making Journey will... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 16/08/2011 - 09:15 UK ebook buyers are expecting heavier discounting on digital titles than their counterparts across the Atlantic, a new survey has found. The survey, undertaken in April by consultants Simon-Kucher and Partners among 250 book... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 16/08/2011 - 09:30 Co-edition publisher Quarto has bought illustrated publisher Frances Lincoln for £4.5m. The cash deal was announced this morning (16th August) as Quarto also revealed its interim results for the six months ending 30th June... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:20 Abrams has bought a book looking at the history of Oprah Winfrey's US chat show. Abrams c.e.o. and president Michael Jacobs and editorial director Deborah Aaronson bought world rights from Erik Logan, president of Harpo, Inc,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 11/08/2011 - 09:10 HarperCollins ebook sales now comprise 11% of its total revenue, the company has said following parent NewsCorp's latest results. As has now become customary, figures for HarperCollins were not stripped out. There was no... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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