Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
News tagged with: #giving advertisers #stories directly

Other Publishing stories related to: 'Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes'

Penguin buys back Puffin Book Club

Penguin has bought the Puffin Book Club back from The Book People. The club was originally... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people

Chicken House buys début

Chicken House has acquired a young adult title by 15-year-old Jade Ngengi. Publisher Barry... Continue reading at The Bookseller

[ The Bookseller | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicken house

Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines

Bertelsmann Buys 100% of Random House Mondadori

Bertelsmann’s Random House will now own 100 percent of the shares in Random House Mondadori, its trade book publisher in Spain and Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #latin america

Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliver content #latest installment #northern shell #operating system

Connections, Chance, and Content Deck the Halls

Last year, students in the master’s program in Publishing: Digital and Print Media, at NYU’s School of Continuing and Professional Studies, were volunteers at the Abu Dhabi International Book Fair—and shared their thoughts with Publishers Weekly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media

Ebury buys two from Coleman

Ebury has acquired two books by author Rowan Coleman, with the author of The Accidental... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
More news stories like this |

European Commission : 10 Facts About Media and Content Industries

10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #electronic books

Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple titles #hearst magazines

iBookstore lines its shelves with paid content in New Zealand, 17 Latin American countries

iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the... Continue reading at Engadget

[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free content #quick search #costa rica #dominican republic #el salvador #price tags

Amazon 'charging publishers 20% for ebook VAT'

Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook vat #forcing publishers

Is Amazon Really Buying Brazil’s Biggest Bookstore Chain?

Amazon is said to be negotiating to acquire Saraiva, Brazil's dominant bookseller, with 102 stores. Is it realistic? We break down the facts and scenarios. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
More news stories like this |

Asian Literary Prize seeks new sponsor

The Asian Literary Prize is on the lookout for a new sponsor as Man Group plc, also the sponsor... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this |

Amazon debuts Whispercast service, lets organizations manage Kindles and Kindle content

Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget

[ Engadget | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribute content #kindle content #large organizations #source link

Amazon tells Kindle customers to expect buying credit, thanks to ebook price-fixing settlement

I bought my first ebook in 1999 and in recent years stopped purchasing print altogether. My wife is a relative ebook newbie, so I am surprised that she and not me received surprising email today from Amazon about a forthcoming purchasing credit. Perhaps you got similar message. In April, the... Continue reading at Betanews

[ Betanews | 2012-10-14 00:00:00 UTC ]
More news stories like this |

Viking buys The Separation

Penguin imprint Viking has bagged The Separation by Dinah Jefferies, with publishing director... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viking buys

National Book Awards finalists include a surprised Carrie Arcos

Carrie Arcos, an L.A. mom whose first novel, 'Out of Reach,' is a young adult literature finalist, is in the company of Robert A. Caro, Junot Diaz and more.Carrie Arcos was mystified when she received an email from the National Book Foundation instructing her to call its office. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #junot diaz

Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office