When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Headline Publishing has acquired The Wrong Knickers: A Decade of Chaos by journalist Bryony... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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It's kind of a natural for a company that, despite its many other ventures, still makes a lot of its money selling books. Continue reading at AllThingsD
[ AllThingsD | 2013-03-29 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Weidenfeld & Nicolson's deputy publishing director Arzu Tahsin has bought rights to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-27 00:00:00 UTC ]
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Hot Key Books has acquired a sequel to Looking for JJ by Anne Cassidy, which won the Booktrust... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Classicist Natalie Haynes has turned her hand to novels, with Atlantic imprint Corvus set to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Michael Joseph will publish Mary Berry¹s autobiography this autumn. M.d. Louise Moore... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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The shortlist for this year's Carnegie and Kate Greenaway Medals — among the UK's top prizes for children's literature — includes several previous award-winners, making for stiff competition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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The Folio Society is unveiled as the sponsor of new £40,000 literary award which will hand out its first accolade in 2014. Continue reading at BBC News
[ BBC News | 2013-03-14 00:00:00 UTC ]
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The Folio Society has been announced as sponsor of the Literature Prize, the new award co-founded... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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HarperCollins has signed world rights for a major new biography of rock star Robert Plant.... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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Quarto has revealed plans to cut debt by divesting of businesses "detracting from... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Sales of new books in South Korea fell by 20% in 2012, according to a report from Statistics Korea, a situation that has Han Ki-ho, head of the Korean Publishing Market Research Institute, very concerned. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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UIT Cambridge has bought Devon-based publisher Green Books for an undisclosed sum. Green Books... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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First good reviews went on sale. Now a marketing firm is charging thousands to buy copies of books in order to artificially place them on bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-28 00:00:00 UTC ]
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The ebook is still central to B&N's strategy, but it's not selling. Barnes & Noble revealed disappointing third quarter finances this morning, including a serious decline in revenues from its Nook digital e-readers. Overall revenues were $2.2 billion, down 8.8% year on year, and its... Continue reading at Fast Company
[ Fast Company | 2013-02-28 00:00:00 UTC ]
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When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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