When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media... Continue reading at Crains New York
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Blackwell’s has acquired the Keele University campus bookshop from Waterstones, as it... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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#native advertising
Weidenfeld & Nicolson deputy publishing director Arzu Tahsin has bought world rights in a... Continue reading at The Bookseller
[ The Bookseller | 2013-07-11 00:00:00 UTC ]
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Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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The UK Booksellers Association reports that two thirds of shoppers use bookshops as showrooms, while in India, some young people cling to tradition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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Harvill Secker editorial director Michal Shavit has bought a wide-ranging history of humankind... Continue reading at The Bookseller
[ The Bookseller | 2013-07-08 00:00:00 UTC ]
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An artist finds out the comic books he used to make a papier-mache sculpture could have been worth £20,000. Continue reading at BBC News
[ BBC News | 2013-07-06 00:00:00 UTC ]
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Penguin (South Africa) has won four novels by Karin Brynard at auction in a "significant... Continue reading at The Bookseller
[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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Hachette Book Group (HBG) in the US is to buy Disney's publishing imprint Hyperion, taking on... Continue reading at The Bookseller
[ The Bookseller | 2013-07-01 00:00:00 UTC ]
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Century publishing director Ben Dunn has bought an autobiography from Alan Partridge creator... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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Canongate has acquired What Do Women Want? Adventures in the Science of Female Desire by Daniel... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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Gannett, best known as the newspaper publisher behind USA Today, is making a big bet on TV: It is paying $1.5 billion, and taking on $715 million in debt, to acquire local station owner Belo Corp. If the deal gets regulatory approval, Gannett will nearly double its portfolio of TV stations from... Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Hodder & Stoughton has acquired a new title by chef Gino D'Acampo, with plans to publish... Continue reading at The Bookseller
[ The Bookseller | 2013-06-12 00:00:00 UTC ]
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W H Allen has acquired a title by John Browne, former c.e.o. of BP, to be titled The Glass Closet... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Little, Brown Books for Young Readers has acquired the first middle grade title in a new series... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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