Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
News tagged with: #giving advertisers #stories directly

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Amazon announces new devices, including HD Kindle Fire

Amazon's new lineup of devices includes a Kindle Fire tablet with HD and other new features as well as a back-lit e-reader called the Kindle Paperwhite. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-07 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
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'Glamour' for Pan Mac with Taylor buy

Pan Macmillan has acquired two novels from Lulu Taylor, previously published by Arrow.... Continue reading at The Bookseller

[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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Razorbill UK buys 'New Adult' star

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[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Tesco buys Mobcast

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[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Tesco recruits Andy McNab's ebook firm Mobcast to help win the Supermarket content war

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[ Engadget | 2012-09-04 00:00:00 UTC ]
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Fifty Shades drives record revenues and profits for Random

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[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Barnsley: digital 50% of revenue in 18 months

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[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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B&N Will Rise or Fall with Content

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[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
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For DRM-Free Content, Look for the New FSF Logo

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[ PC World | 2012-08-22 00:00:00 UTC ]
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Open Road buys US rights to British erotica trilogy

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[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Walker buys global rights in Leslye Walton

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[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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11 Other Localish Companies Google Might Buy

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[ AdWeek | 2012-08-16 00:00:00 UTC ]
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Google buys Frommer’s Travel Guides

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[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
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