These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to interact with thousands of readers quickly and easily. Facebook, Twitter, blogging, and new avenues such as Pinterest put authors in direct contact with both established and potential fan bases. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Jane Pratt, former editor-in-chief of Sassy and Jane magazines, has been named editor and creative director of style with SAY Media. In this new role, she will be acting as editor-in-chief for xoJane.com, a new womens-interest site owned by SAY. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
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The company is pushing ahead with plans to outsource sub-editor and designer positions, despite stop-work meetings held by staffers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-13 00:00:00 UTC ]
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E&P Exclusive: Small publishers don't need deep pockets to build mobile apps for their newspapers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
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American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at The New York Times
[ The New York Times | 2011-05-11 00:00:00 UTC ]
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Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
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Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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A $5 million lawsuit against Simon & Schuster over a book by former President Jimmy Carter was dropped by the plaintiffs on Thursday, three months after it was filed. The plaintiffs in the class-action suit had argued that Mr. Carter's "Palestine: Peace Not Apartheid," about the Arab-Israeli... Continue reading at The New York Times
[ The New York Times | 2011-05-06 00:00:00 UTC ]
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Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times
[ The New York Times | 2011-05-05 00:00:00 UTC ]
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The author of a forthcoming book about the ever-private Harper Lee, author of "To Kill a Mockingbird," insisted on Friday that she had the cooperation of Ms. Lee, two days after Ms. Lee released a statement through her lawyer denying that she had cooperated. Continue reading at The New York Times
[ The New York Times | 2011-04-29 00:00:00 UTC ]
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In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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The breakup of these former media powerhouses exemplified the industrys creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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After a disappointing fourth quarter of 2010 (with $2.4 billion in transaction value) in the media industry, investment bank Berkery Noyes reports an upswing for first quarter 2011, to the tune of $13.8 billion in transactions. Berkery Noyes identified the largest transaction in the first... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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