Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Bridget Shine, executive director of the Independent Publishers Guild, has expressed caution over... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Fairfax Media is rolling out a number of initiatives this year as part of its ‘Fairfax of the Future’ strategy which aims to streamline operations and support the publisher’s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
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Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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UK bookstores are experimenting with exclusive chapters and other offers to lure customers into stores and away from online shopping at Amazon, but some doubt its efficacy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-13 00:00:00 UTC ]
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Sales of printed books rocketed to a 2013 high last week as shoppers hit bookshops in the hunt... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Sales of new books in South Korea fell by 20% in 2012, according to a report from Statistics Korea, a situation that has Han Ki-ho, head of the Korean Publishing Market Research Institute, very concerned. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
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Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-11 00:00:00 UTC ]
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The Paris Cookbook Fair that took place in the Carrousel du Louvre, February 22-24 brought in nearly 3,000 attendees to visit 102 booths of publishers, writers, and agents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-01 00:00:00 UTC ]
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The ebook is still central to B&N's strategy, but it's not selling. Barnes & Noble revealed disappointing third quarter finances this morning, including a serious decline in revenues from its Nook digital e-readers. Overall revenues were $2.2 billion, down 8.8% year on year, and its... Continue reading at Fast Company
[ Fast Company | 2013-02-28 00:00:00 UTC ]
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Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
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Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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Murakami's Japanese publisher Bungeishunju and his US representation, Knopf, have not indicated when the book will be translated into English. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-20 00:00:00 UTC ]
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Debbie Ford wrote 'The Dark side of the Light Chasers,' a self-help book. Debbie Ford built on her self-help books to become a lecturer, teacher, self-help coach at the The Ford Institute for Transformational Training. Ford passed on Sunday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-19 00:00:00 UTC ]
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At a time when many independent booksellers both here and abroad are beginning to gain traction selling Kobo ebooks, other retailers are eyeing the secondary market for ebooks and other digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD
[ AllThingsD | 2013-02-14 00:00:00 UTC ]
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Penguin is raising awareness of a forthcoming fiction launch today (14th February), encouraging... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Preliminary estimates from the Census Bureau show that US bookstores as a whole experienced a 0.5 percent decrease in sales for the year of 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-14 00:00:00 UTC ]
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