Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Time Inc senior executive denies IPC is up for sale

Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week

[ Media Week | 2012-10-02 00:00:00 UTC ]
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Day sequel is Penguin's top ebook weekly sale

An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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'Huge' growth in bursary sales for Blackwell's

Blackwell’s has reported a major boost this year from universities spending money on books... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Casual Vacancy first-day sales 'exceeding expectations'

First-day sales of The Casual Vacancy are "exceeding expectations," according to the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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Fifty Shades sales pass 10m mark

E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
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Fifty Shades sales pass £10m mark

E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #official sales #score sales #12th writer

Chinese authorities ask booksellers to ban Japanese works

The government is also pressuring Chinese publishers to stop translating and publishing Japanese content as tension increases between the two countries. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
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Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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Earle to lead Bloomsbury Children’s sales

Bloomsbury Publishing has appointed Phil Earle to the newly created role of children's sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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Igloo and The Works team up for charity title

Igloo Books and The Works are teaming up to produce a children’s book to raise money for... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Man Booker sales boost, but down on 2011

Sales of the six novels in contention for the Man Booker Prize trebled week-on-week following the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Digital book sales soar in the UK

Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World

[ BBC World | 2012-09-18 00:00:00 UTC ]
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Bumper new releases help book sales surge

Book sales soared by more than £2m last week as a bounty of new books hit the shelves on... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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PA half year: Fiction ebook sales increased 188%

Sales of digital fiction books increased by 188% in value terms in the first half of the year,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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BiblioBoard: New Sales Channel for Digital Content

Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
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Argos sees return to sales growth

Argos returns to sales growth, led by the popularity of tablet computers and ebook readers, says owner Home Retail Group. Continue reading at BBC News

[ BBC News | 2012-09-13 00:00:00 UTC ]
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US sales plunge most in biggest markets

The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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ReKiosk Tries an Indie Online Sales Model

Aziz Isham did not intend to get into retailing. Instead, ReKiosk, the online storefront he cofounded that started up last week—it currently offers only music and books—came out of conversations he had been having with independent publishers. All of them, he said, expressed frustration over the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
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