Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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New Zealand: The Star Newspaper Up for Sale

Australian publisher APN is putting its South Island newspapers on the block including The Star in Christchurch and the Oamaru Mail. It is also intending to sell the Capital Community Newspaper group in Wellington but is keeping the weekly free Kap ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-19 00:00:00 UTC ]
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Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Group sales down at WHS

Group sales at W H Smith were down 4% like-for-like in the first 10 weeks of its new financial... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Nate Silver's book sales skyrocket post-election

Sales of political statistician Nate Silver's book 'The Signal and the Noise' saw a surge of 850 percent – lifting it to No. 2 on Amazon – after Silver correctly predicted the 2012 election results. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-09 00:00:00 UTC ]
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Federated Media Shutters Its Direct Sales Business

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek

[ AdWeek | 2012-11-09 00:00:00 UTC ]
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Sandy sends NYC sales to an all-time low

Hurricane Sandy has blown book sales in New York City and several other US East Coast... Continue reading at The Bookseller

[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Pearson denies FT sale

Pearson has denied reports that it is about to sell off the Financial Times, with a spokesperson... Continue reading at The Bookseller

[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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Sales of three million for latest Apple devices

Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Making the Penguin Random House Merger Work

The trick to making the Random House/Penguin Group merger work will be to create a publisher that can take advantage of the resources and economies of scale a company with revenue of $4 billion brings and combine that with an editorial approach that emphasizes close cooperation with authors,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
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PSA: Nook Simple Touch and Simple Touch with Glowlight go on sale in the UK

Barnes & Noble's arrival in the UK has been so well-telegraphed, you might be surprised to learn that today's the day the units actually launch. You'll be able to pick up a Nook Simple Touch or awkwardly-titled Nook Simple Touch with Glowlight from retailers such as John Lewis, Sainsbury's... Continue reading at Engadget

[ Engadget | 2012-10-29 00:00:00 UTC ]
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Nook goes on sale in UK

Barnes & Noble's Nook e-readers, the Nook Simple Touch and Nook Simple Touch GlowLight,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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Waterstones welcomes Kindle with ‘light-hearted’ campaign

Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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A Solid Six Months for Trade Sales

Sales of adult and children’s trade titles rose 13.8% in the first six months of 2012, according to statistics released last week by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
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Super Thursday celebs boost HB sector, but PB sales slump

Sales of hardbacks through Nielsen BookScan's top 5,000 chart jumped 11% week on week last... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Amazon: breaking even on popular Kindle sales

In an interview with the BBC, Amazon CEO Jeff Bezos confirmed what many surmised: Amazon is selling the Kindle Paperwhite and Kindle Fire HD at cost. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-13 00:00:00 UTC ]
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