Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and Pandora. Bud Light stuck to the same formula as the original award-winning campaign, which last ran in 2007 and paid homage to oddball jobs, like “Mr. Edible Underwear Inventor,” with laugh-out-loud copy lines. The new version has fun with gigs spawned by the rise of the digital media. For instance, one spot (above) pays sarcastic tribute to corporate social media managers. “Shakespeare, Tolstoy, Hemmingway–of history’s greatest writers, only you have mastered the brand voice of a Twitter account for almond milk,” states the voiceover, prompting the kicker, done in song: “Sassy, but not too mean.” Another spot highlights Snapchat lens creators. Listen to the other spots at bottom, including “Person Still Using Their Middle School Email,” “Person Who Accidentally Went Viral,” “Video Streaming Login Sharer,” “Online Encyclopedia Editor” and “Person Who Sorts By New.” The original campaign was created by DDB Chicago in 1998. It was first called “American Heroes.” The brew renamed the campaign “Real Men of Genius” in the wake of the terrorist attacks of September 11, because labeling the sarcastic ads “American Heroes” would have been considered tone-deaf. The campaign moved to TV in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
News tagged with: #wieden kennedy #ab inbev #social platforms #twitter today #create content #digital media

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Barnes & Noble brings out Nook for Web, comes full circle with e-reading (update: not on iOS)

We'd say it's about time. Although it's almost two years late to the party, Barnes & Noble is responding to Amazon's Kindle for the Web with Nook for Web. Much like its counterpart across the virtual aisle, the Nook web edition lets readers browse free samples and whole books entirely from a... Continue reading at Engadget

[ Engadget | 2012-07-17 00:00:00 UTC ]
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Digital Imprints Take Root

Traditional trade publishers have been testing the digital-first/digital-only publishing waters for more than two years now, and the pace is accelerating. This month alone, Penguin is reviving the Dutton Guilt Edged Mysteries line as a digital only imprint, Kensington has launched eKensington as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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Should young adult books have age ratings?

Author G.P. Taylor says 'children's literature has gone too far' and advocates a ratings system like that for movies or video games. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-07-09 00:00:00 UTC ]
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Digital takes £50m bite from physical in 2012

E-books, plus the consumer downturn, have taken a £50m bite out of the print book market... Continue reading at The Bookseller

[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Booming Digital Sales Could Put Auto Trader Out Of Print

Booming digital revenues now make up almost 80 per cent of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1 per cent to &pound;257.2m, but digital sa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic

[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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Headline buys Jo Brand book on middle age

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[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Digital Sales Up 38% at B&N

Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Steep rise in digital revenues at CUP

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[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Guinness to release digital-only title

Guinness World Records is launching its first digital-only title next week, Totally Bonkers... Continue reading at The Bookseller

[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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EC v-p backs calls for reduced VAT on ebooks

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[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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Flipboard finally brings its magazine-like news reader to Android

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[ Betanews | 2012-06-22 00:00:00 UTC ]
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Penguin slinks back into ebook lending for New York City libraries, with a possible catch

You might say Penguin has had a rocky relationship with libraries. That looks to be on the tentative mend, as the publisher and 3M have together cut deals with the Brooklyn Public Library and New York Public Library to bring Penguin's ebook catalog back as part of a test program. Under the terms... Continue reading at Engadget

[ Engadget | 2012-06-22 00:00:00 UTC ]
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