Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations from becoming quaint archives of a bygone era. And yet, even in 2019, a diverse set of both new and traditional publishers continue to invest in the medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine at a time when the barriers to entry in digital media are seemingly nonexistent. "Our print products establish our reputation," offered Richard Eichler, CEO of longtime oil and gas industry publisher Hart Energy on a panel Thursday morning at the MediaGrowth Summit, an annual conference for B2B media executives. "It's expensive, but it works." We wanted answers from some new entrants to the magazine game, so we spoke with the braintrust behind three recently launched media brands—one by a non-media company, one by an independent entrepreneur, and one by an established publishing company—to learn more about why incorporating a print edition into the mix was a necessary first step. Callaway Golf pivots to print An especially popular approach among hip startups like Airbnb, Bumble and Casper, recent years have seen a marked increase in non-traditional media... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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Gannett announced that it's shutting down its weekend magazine, USA Weekend, effective Dec. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
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While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
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Western booksellers might want to take a page from a Taiwan-based chain's nightclub-like approach to book retailing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-05 00:00:00 UTC ]
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France’s Anne Marie Métailié, winner of the Guadalajara Book Fair’s (FIL) publishing merit award, describes working in publishing as an imperfect love story. The post Anne Marie Métailié: “Publishing Requires Bulletproof Stubbornness” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-04 00:00:00 UTC ]
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The Digiday Publishing Summit Europe is set to kick off in early February with in-depth discussion on hot topics like native advertising, the shift to programmatic and minding the mobile gap. The post HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe appeared first on... Continue reading at Digiday
[ Digiday | 2014-12-04 00:00:00 UTC ]
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'Ideal,' the first Ayn Rand novel to be released since 1957's 'Atlas Shrugged,' is set to be published by Penguin Random House imprint NAL on July 7, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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At the recent annual meeting of religion scholars in San Diego, publishing professionals gave aspiring academic authors cold-eyed advice on how to--and how not to--get published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Thrillbent, the digital comics portal started by comics writers Mark Waid and John Rogers, has spun-off into a full featured app and a print campaign with two different publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Martha Stewart is expanding her home-goods empire, this time by offering food and drink directly to her legions of devotees with her first cafe.Martha Stewart Cafe will open in the Starrett-Lehigh Building in Manhattan's Chelsea neighborhood, where the domestic maven's company headquarters are... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Little, Brown Book Group is to publish an illustrated edition of a speech J K Rowling gave to Harvard University. Very Good Lives: The Fringe Benefits of Failure and the Importance of Imagination uses the speech Rowling made to graduating students at Harvard in 2008. It will be illustrated by... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books, includes several nonfiction titles in history, science and more. The post December 2014 Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
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By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Little, Brown will release 'Very Good Lives,' a book version of J.K. Rowling's 2008 commencement speech at Harvard, on April 14, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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By Ron Epstein In late 2012, I purchased a small, local publishing company. The marquee property was a magazine called L.A. Parent that distributed approximately 70,000 free copies every month, along with other... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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If squabbles over format, pricing and Amazon have led the US publishing industry to neglect an ever more diverse audience, we have forgotten why people read books in the first placeThe true price of publishingAt the recent National Book Awards ceremony in New York City, presenter and bestselling... Continue reading at The Guardian
[ The Guardian | 2014-12-02 00:00:00 UTC ]
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Mentoring for writers is essential as editors, publishers and literary agents become ever busier, authors have told The Bookseller, claiming that everyone in the publishing process benefits from writers having guidance from others in the industry who can act as a sounding board, and champion... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Postal rate hikes, paper shortages, the rise of digital publishing, and one of the deepest economic recessions in recent history are just a few of the factors that have harried magazine publishers in the past decade. Many publishers have had to... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-01 00:00:00 UTC ]
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Jeremy Paxman signs a three-book deal which will detail his 42-year career at the BBC. Continue reading at BBC News
[ BBC News | 2014-12-01 00:00:00 UTC ]
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In Russia, a recent tender for school textbooks was so lopsided, with Prosveshcheniye dominating, that several competitors are already announcing lay offs. The post In Russia, One Textbook Publisher Rules Them All appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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With unit sales of print books up about 2% in the first 47 weeks of 2014, year over year, at outlets that report to Nielsen BookScan, the industry is poised to post its first increase in print sales since 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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