The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's lawn should be one of the most exciting and positive trends for anyone in in this fast-growing industry.It's exciting because the most successful content, in terms of engaging its audience, is from a digital publisher mindset: content that is designed first and foremost to enrich its audience's lives. It's exciting, too, because it will encourage brands to adopt that same mentality: putting their audience first, rather than their commercial aims.The arrival also of the New York Times and the Washington Post is to be welcomed because it brings with it the high editorial standards that have created and preserved some of the most loved content products in existence.It's the adoption of such standards that will help the industry to set a new bar for content marketing; to help it realise that content can be produced by a brand to the same standards by which publishers have maintained the love and loyalty of their readers over decades.This is something that is urgently needed if we're to avoid the clouds looming over the exuberant party that is the content marketing industry today. From these clouds is raining down content produced without love, without real purpose but merely to... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-24 00:00:00 UTC ]
News tagged with:
#step back
#communications agency
In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#search results
#digital content
Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 08:36 Pan Macmillan will be offering "enhanced rates" on the titles it publishes under its new digital-only imprint, with agents welcoming the initiative and urging publishers to pursue similar projects. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#urging publishers
#publishers urged
With the global economy still struggling to get on a solid footing in 2010, the worlds largest publishers had a mixed performance in the year, although the majority of companies managed to post sales gains in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global economy
#global publishing
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#breakneck pace
#marketing services
The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media decoder
Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 13:12 Pulp frontman Jarvis Cocker is set to publish a book of his song lyrics with Faber. The book, entitled Mother, Brother, Lover: Selected Lyrics, was bought by Fabers editorial director of fiction, Lee Brackstone, and editor... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#song lyrics
Flipboard, the social magazine iPad app, has incorporated content from another social network, LinkedIn -- adding the professional network's industry news to previous integrations with Twitter, Facebook, Instagram and Flickr. A new version of Flipboard to be released this morning also includes... Continue reading at AllThingsD
[ AllThingsD | 2011-06-30 00:00:00 UTC ]
More news stories like this |
IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#technology platform
#email marketing
#single year
Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 13:09 Harvill Secker has acquired a non-fiction title about the work of British lawyer Clive Stafford Smith over 25 years to save those on death row in the US. Editor-at-large Rebecca Carter bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#non-fiction title
#harvill secker
#conville walsh
#patrick walsh
Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:21 The literary agency representing Barack Obama has become the latest to move into ebook publishing but stresses it is not trying to compete with publishers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook publishing
Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sean holzman
#bonnier announced
Oakland-based book publicist Lorna Garano has opened an eponymous speakers bureau with business partner Peter Handel, who also has a track record in public relations for Bay Area authors and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#public relations
#track record
How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#related titles
#marketing strategy
#physical presence
#book marketing
Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online publisher
#richard gingras
#news products
#global head
Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 09:31 Literary agents who publish their clients' work were likened to foxes raiding the hen house at the Publishers Launch London conference held in London yesterday (Tuesday). Peter Cox, agent and founder of the agency Redhammer,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital rights
#working harder
#publishers association
#richard mollet
#peter cox
Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 10:10 Publishers will play a bigger and more complicated role, but only if the link between the author and reader is "reconfigured", was among the conclusions from a panel of chief executives at Publishers Launch London. John... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nook e-reader
#barnes noble
#months ago
#penguin group
#john makinson
#chief executives
Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital format
#nigella lawson
Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:00 Ladybird is to publish a range of Hello Kitty pre-school titles, having acquired UK rights from Fluid World, UK agent for Hello Kitty brand owner Sanrio. Ladybird will publish a range of formats for 0-3-year-olds,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fluid world
Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#michael connelly
#suzanne collins
#lee child
#charlaine harris
#nora roberts
#james patterson
#million ebooks
#self-published author
As awesome as Kindle Direct Publishing is, it will be crushed by spam if Amazon doesn't take some action to control the amount of junk titles being dumped on it. Continue reading at PC World
[ PC World | 2011-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#amazon doesn