Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
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Other Publishing stories related to: 'Brand RX part two: The state of brand safety one year later'


Publishers 'in dark' about LBF may not attend this year

Several publishers say they may not be attending the London Book Fair this year amid concerns over the way last year's cancellation was handled and its new 2021 date in June. Continue reading at The Bookseller

[ The Bookseller | 2021-02-10 19:10:15 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
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How this year’s lousy Super Bowl ratings measure up to past games

Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company

[ Fast Company | 2021-02-09 13:39:34 UTC ]
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New in TikTok trends: A ten-year-old self-help book?

The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
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Hachette embarks on three-year partnership with NLT

Hachette UK is partnering with the National Literacy Trust for the next three years to co-create programmes that help children, young people and adults in disadvantaged communities to develop their literacy skills.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 15:36:05 UTC ]
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400 years of the African American experience, told by a ‘choir’ of Black voices

Ibram X. Kendi and Keisha N. Blain gather activists and scholars to write a group history. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Shortlist revealed for Stanford Dolman Travel Book of the Year

The shortlist has been announced for this year's Stanford Dolman Travel Book of the Year prize. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 08:37:57 UTC ]
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The State of the Book Biz as Seen from PubWest

More than 200 people registered for the virtual PubWest conference, which concluded yesterday with a panel on the state of the industry with publishers from Drawn & Quarterly, Microcosm Publishing, and Soho Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Welbeck reports 'well-balanced' results for first year's trading

Welbeck Publishing Group has reported turnover of £13m and operating profit of £1.3m in 2019 in its inaugural financial results, taking stock of its first nine months of trading. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 21:05:10 UTC ]
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Cornwell brings back Sharpe after 15 years

Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 20:30:31 UTC ]
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What Richard Wollheim Taught Us About the ‘Finished State’ of a Person

Germs: not only the dirty little things you can’t see but also seeds. In his sensuous and melancholic memoir, Richard Wollheim attempts to collect the seemingly insignificant, lost little kernels of his life—the most powerful impressions of his younger self—that then germinated and made the man.... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-02 09:48:41 UTC ]
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Marking 20 years of Routledge Classics

Tony Bruce, senior publisher at Routledge, talks to us about the plans for Routledge Classics' 20th anniversary.    Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 07:56:34 UTC ]
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Leipzig Book Fair cancelled for a second year

Leipzig Book Fair, the main spring event for the German book industry, has been cancelled for the second year running owing to the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-01-31 21:39:11 UTC ]
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London Review of Books editor Mary-Kay Wilmers steps down after 30 years

Influential editor and co-founder of the literary magazine to be succeeded by senior staffMary-Kay Wilmers is stepping down from her role as editor of the London Review of Books, a position she has held for almost 30 years.Wilmers was one of the founders of the literary magazine in 1979, along... Continue reading at The Guardian

[ The Guardian | 2021-01-29 15:28:52 UTC ]
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A Year for the (Record) Books

Unit sales hit an all-time high at BookScan in 2020, which the service said could be attributed to a combination of strong sales of both print books and e-books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-29 05:00:00 UTC ]
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Reading My Bliss: How 20-Year-Old Manga Helps Get Me Through the Day

Bliss is rare these days. Enjoy it. For me, that means burying myself in twenty-year-old manga to get through the day. Continue reading at Book Riot

[ Book Riot | 2021-01-28 11:37:00 UTC ]
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Profile turnover up 7% after 'healthy' year

Profile Books has reported a "healthy" financial year for the 12 months to end of March 2020, with a turnover of £12.2m, up 7% on the previous year. Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 22:15:55 UTC ]
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In ‘Just as I Am,’ actress Cicely Tyson reflects on 96 years of a life well lived

While undoubtedly personal, Tyson’s memoir offers an accounting of how far we’ve come — and how far we still must go. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 15:38:06 UTC ]
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50 years later, ‘The Monster at the End of This Book’ is still selling — and inspiring authors

The children’s book has influence out of proportion with its 24 pages and its cardboard cover devoid of medallions. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 13:00:00 UTC ]
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Roffey's Peepal Tree tale wins Costa Book of the Year

Monique Roffey has won the £30,000 Costa Book of the Year award for her “utterly original” sixth novel, The Mermaid of Black Conch: A Love Story, published by independent Peepal Tree Press. Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 22:02:30 UTC ]
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