It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right, Geico? OK, movie tie-ins are no surprise, but as native advertising has become a common part of seemingly any and every publishing venture, it also lives under the same roof that Iron Man, Captain America, Spider-Man, and so many more superheros live. Marvel Custom Solutions is marketing unit that helps lends brands a little of Marvel’s comic book magic, whether by weaving ads around existing Marvel characters, or creating new standalone characters and IP for the brands. Related Article: Kiehl’s Enlists Captain America To Prove Real Men Moisturize “The goal for our group is to provide marketing solutions for our clients based on their own needs and goals. Those things may include Marvel characters, they may not,” says Jon Ennis, Marvel’s director of business development, partnerships. “Certain brands want to work with us that don’t actually need our characters, but leverage our resources, the brand recognition, our art and writing talent, all these other things. Marvel has a wealth of characters–up to around 9,000 now–which is a big selling point, but it’s not the only thing we do, and we’re able to work around what a client wants.” One thing that does differentiate this group from... Continue reading at 'Fast Company'
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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Guardian investigation identifies Jonathan Keeperman, a former lecturer at the University of California, Irvine, as ‘Lomez’A Guardian investigation has identified former University of California, Irvine (UCI) lecturer Jonathan Keeperman as the man behind the prominent “new right” publishing... Continue reading at The Guardian
[ The Guardian | 2024-05-14 10:00:15 UTC ]
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Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian
[ The Guardian | 2024-05-10 17:25:03 UTC ]
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“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week
[ Media Week | 2024-05-08 21:18:08 UTC ]
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As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget
[ Engadget | 2024-05-08 18:39:58 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with... Continue reading at AdWeek
[ AdWeek | 2024-04-08 18:05:36 UTC ]
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Workers at Oxford University Press are threatening to strike, alleging the publishing house is moving jobs abroad and has stonewalled the union in salary negotiations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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The Bookseller Oral History Project, a program intended to document and preserve the history of bookselling in the U.S., has found a permanent home at the University of Iowa Libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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TikTok is being forced to take down more music from its platform as a royalties spat with Universal Music Group (UMG) rumbles on. UMG recently yanked recordings it owns or distributes from TikTok including tracks from the likes of superstars Taylor Swift, Billie Eilish and The Weeknd. The... Continue reading at Engadget
[ Engadget | 2024-02-27 16:18:40 UTC ]
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The 'Little Oxford' app has been introduced with survey results of youngsters' parents on digital learning. The post Oxford University Press Launches Its ‘Little Oxford’ App—With Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-26 23:05:34 UTC ]
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As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek
[ AdWeek | 2024-02-26 19:00:07 UTC ]
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The managing director of Head of Zeus argues that the U.S. market presents a big opportunity for U.K. publishers, and is worth the effort to break through. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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The Promised Land, which releases in Toronto and Vancouver on Feb. 9, is an impressively directed piece of historical fiction — even if it isn't a masterpiece. Continue reading at CBC
[ CBC | 2024-02-09 09:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Melville has served as president and publisher of the company's publishing division for the better part of the past two decades, where she has overseen a period of significant growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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The American Booksellers Association has established a partnership with Columbia University Libraries to house its archives at the university's rare book and manuscript library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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