It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right, Geico? OK, movie tie-ins are no surprise, but as native advertising has become a common part of seemingly any and every publishing venture, it also lives under the same roof that Iron Man, Captain America, Spider-Man, and so many more superheros live. Marvel Custom Solutions is marketing unit that helps lends brands a little of Marvel’s comic book magic, whether by weaving ads around existing Marvel characters, or creating new standalone characters and IP for the brands. Related Article: Kiehl’s Enlists Captain America To Prove Real Men Moisturize “The goal for our group is to provide marketing solutions for our clients based on their own needs and goals. Those things may include Marvel characters, they may not,” says Jon Ennis, Marvel’s director of business development, partnerships. “Certain brands want to work with us that don’t actually need our characters, but leverage our resources, the brand recognition, our art and writing talent, all these other things. Marvel has a wealth of characters–up to around 9,000 now–which is a big selling point, but it’s not the only thing we do, and we’re able to work around what a client wants.” One thing that does differentiate this group from... Continue reading at 'Fast Company'
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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Dallas-based Southern Methodist University's Project Poëtica and Bridwell Press are launching three new lines of poetry projects, each focusing on books by established poets, collaborative projects, and creative or scholarly works on poetics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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Executives at university presses—all of whom publish titles in the religion category—weigh in about new initiatives, their presses’ unique personalities, and publishing in a time of social, political, and technological upheaval. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
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University of Toronto Press has acquired Legas Publishing and its backlist of approximately 225 scholarly books on cultural studies, language arts, and social sciences. It is UTP's fourth acquisition in the past 12 months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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The University of Cincinnati Press will shut down operations on June 25 as the University of Cincinnati is withdrawing financial support. The press's scholarly list will transfer to the University of Minnesota and its regional interest list will transfer to Ohio State University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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Marvel Premier Collection, a new line of trade paperbacks aimed at providing an accessible entry point for comics newcomers, will launch in February with classic works by Frank Miller and Ta-Nehesi Coates. The line was announced at the first-ever Retailer Day at this year's New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of Frankfurter... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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The press had been slated for closure after officials voted to eliminate its annual funding, but WSU’s provost and interim dean of libraries opted to reverse course. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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The OUP USA Guild, part of the News Media Guild and representing around 150 workers, is demanding that Oxford University Press reverse the recent firing of US-based workers, claiming the layoffs are in violation of the Collective Bargaining Agreement that management and the union signed just... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-13 16:16:21 UTC ]
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OUP has laid off its U.S./North America design team and U.S. content transformation and standards team, per a release from OUP USA Guild, which added that the layoffs included 13 members of its bargaining unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-12 04:00:00 UTC ]
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The author, most recently, of 'There's Always This Year,' will join UT Press as editor of its American Music Series, of which his 2021 book on A Tribe Called Quest, 'Go Ahead in the Rain,' was a part. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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