Bookstagrammers Gain Influence in a Diffuse Marketplace

Celebrities sharing literary recommendation on social media—and especially Instagram—have become a powerful force in book publicity. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]

Other Publishing stories related to: 'Bookstagrammers Gain Influence in a Diffuse Marketplace'


Christian Retailers See Six Month Sales Gain

Same-store sales for the first six months of 2023 rose 9.7% over the comparable period 2022 at the 220 independent Christian retailers who report data to the Parable Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christian retailers #report data #parable group


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned


In Paris, BIEF Celebrates Its 150th Year: ‘Open Marketplace’

With its Paris Book Market opening today, BIEF is observing 150 years of its service to French publishing in the international industry. The post In Paris, BIEF Celebrates Its 150th Year: ‘Open Marketplace’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-02 17:27:52 UTC ]
More news stories like this | News stories tagged with: #open marketplace #international industry #french publishing #book market


How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with: #podcast network #digital media


Ann Patchett: Author, Bookstore Owner, and BookTok Influencer

“I have only the vaguest understanding of what TikTok is,” Patchett insists. And yet she and her bookstore, Parnassus Books, have become microcelebrities on the app thanks to the shop's savvy marketing manager, Sarah Arnold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore owner #ann patchett #parnassus books #bookstore


Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #median income #authors published #traditional houses


HBG Sees Gains, Setbacks in its DEI Initiatives

In its fourth annual report on how its diversity, equity, and inclusion efforts are progressing, HBG said 61% of new hires last were BIPOC employees, bringing the percentage of BIPOC staff members to 36.4% of its total workforce. However, progress stalled in expanding BIPOC representation at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inclusion efforts #books bought


The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek

[ AdWeek | 2023-04-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #taking place #digital content


AAP StatShot: US Book Industry Gains 3.5 Percent in January

The first monthly StatShot report from the Association of American Publishers in 2023 shows trade revenues up 3.1 percent in January. The post AAP StatShot: US Book Industry Gains 3.5 Percent in January appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-21 18:18:29 UTC ]
More news stories like this | News stories tagged with: #aap statshot #american publishers #book industry


Bookstore Sales Start 2023 with Big Gains

Bookstore sales posted surprisingly strong gains in January, jumping 15.9% over 2022. Sales in January 2023 were $997 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big gains #bookstore sales


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


February Ends with Small Gain in Print Sales

Print unit sales rose 0.6% in the week ended February 25, over the similar week last year, driven by a 12.2% gain in adult fiction sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #small gain #print sales #2% gain


Chip Gaines bought Larry McMurtry’s legendary bookstore to… fix up, we hope?

After Lonesome Dove author Larry McMurtry died in 2021, his bookstore in Archer City, Texas, was turned over to the long-term store manager, Khristal Merklin. But as CNN reports, in November 2022, the deed was snapped up by Fixer Upper’s Chip Gaines. Will Gaines tear out the bookshelves and... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-23 14:27:50 UTC ]
More news stories like this | News stories tagged with: #legendary bookstore #cnn reports #fixer upper #chip gaines #bookstore


Scholastic Posts Second-Quarter Double-Digit Gains in Sales and Earnings

A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #children's book


Ada Calhoun and Maud Newton on the Revelations We Gain From Writing

The Miami Book Fair began as a two-day event in November 1984, when a small group of determined individuals—including educators from Miami Dade College, independent booksellers, and librarians—founded Miami Book Fair International. In the nearly 40 years since, Miami Book Fair has grown into one... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-22 09:51:48 UTC ]
More news stories like this | News stories tagged with: #ada calhoun #two-day event #small group #independent booksellers #book fair


TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
More news stories like this | News stories tagged with: #online marketplace ##booktok #promote books #sell books #hugely successful #colleen hoover #large part #wh smith #hay festival #publisher penguin #bloomsbury #harpercollins


The Intimate Influences Behind New Queer Lit Magazine, ‘BitterSweet Review’

The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #intimate influences #bittersweet review #antenne books #minority authors #literary magazine


The Intimate Influences Behind New Queer Lit Magazine, ‘BitterSweet Review’

The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #intimate influences #bittersweet review #antenne books #minority authors #literary magazine


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make


Ingram Backs Book.io, A NFT Book Marketplace

Book.io, which describes itself as “an NFT marketplace for buying, reading, and selling e-books and audiobooks,” is looking to help authors build new revenue streams, and has buy-in from Ingram. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nft marketplace #authors build #revenue streams