Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
News tagged with: #bookseller marketing #publicity conference #consumer insight

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Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury


Library of Congress to Replace ‘Aliens,’ ‘Illegal Aliens’ Subject Headings

The decision was announced on November 12, at the regularly scheduled meeting of the LC's Policy and Standards Division, which maintains Library of Congress Subject Headings and comes after a long-running advocacy campaign—and a conservative political backlash against the effort. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | News stories tagged with: #macmillan


“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #marlowe granados #happy hour #verso books #main gripe #publishing world #verso


Bookselling still not 'particularly diverse' say trade figures, as New Futures project launches

Bookselling is still “not particularly diverse” say trade figures, as a scheme launches to help entrepreneurs from underrepresented communities start bookshops. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 08:43:41 UTC ]
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Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller


How a public library helped my family cope with the effects of climate change

With the ongoing climate crisis, public libraries are a temporary refuge from extreme temperatures for low-income families like my own, writes Carol Eugene Park. Continue reading at CBC

[ CBC | 2021-11-07 15:00:00 UTC ]
More news stories like this | News stories tagged with: #climate change #public libraries


Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book


An Exuberant Trading Floor Opens Sharjah Publishers’ Conference

Sharjah International Book Fair's fully physical 40th edition has kicked off with eager trading activity and a three-day conference. The post An Exuberant Trading Floor Opens Sharjah Publishers’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-01 02:14:36 UTC ]
More news stories like this | News stories tagged with: #three-day conference #conference appeared


Next Stop After Frankfurt Book Fair: Sharjah’s Publishers’ Conference

Some 520 publishing professionals are traveling to the UAE for the 40th Sharjah International Book Fair and its Publishers' Conference. The post Next Stop After Frankfurt Book Fair: Sharjah’s Publishers’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-28 14:20:43 UTC ]
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Dorries to headline hybrid IPG Autumn Conference

Nadine Dorries, the new Secretary of State for Digital, Culture, Media & Sport, is among the headline speakers at the Independent Publishers Guild's first ever hybrid Autumn Conference next week. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 06:56:10 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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‘We Begin Today the Publication of a Supplement Which Contains Reviews of the New Books’

The New York Times Book Review first appeared on Oct. 10, 1896, but its roots can be traced back to its very first issue of The Times on Sept. 18, 1851. Continue reading at The New York Times

[ The New York Times | 2021-10-22 11:33:55 UTC ]
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Bookselling Spotlight: Powell’s Books

The current status of Powell’s Books, one of the largest and best-known independent bookstores in the country, is in flux. “It has been an incredibly difficult period,” said Emily Powell, 43, owner and president. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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At Reimagining Bookstores, 'Provocations' Fuel Drive for Sustainable Bookselling

Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Book Publication Date Changes Due to Supply Chain Issues

'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Amid Strong Sales, Christian Booksellers Look Forward to 2022

Inventory shortages, staffing concerns, and ongoing challenges presented by Covid-19 have not slowed the sales of Bibles, books, and gifts, and Christian booksellers are thriving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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I’m Not a Librarian But I Work in a Public Library

People assume everyone who works at a library is a librarian, but most of the staff you’ll interact with at large libraries aren't librarians. Continue reading at Book Riot

[ Book Riot | 2021-10-11 10:30:00 UTC ]
More news stories like this | News stories tagged with: #public library #libraries