BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
News tagged with: #organizer reedpop #literary fiction

Other Publishing stories related to: 'BookCon Looks to Broaden Audience'


New York books find foreign audience

TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York

[ Crains New York | 2012-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater number #smart phones #authors found #pop culture #business books


Managing the Digital Audience

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience #mixed bag


Movie Projector: 'The Lorax' hopes to plant a seed with audiences

The 3-D animated film, based on a 1971 book by Dr. Seuss, could debut with as much as $50 million at the box office this weekend."Dr. Seuss' the Lorax" is primed to rake in lots of green at the box office this weekend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #animated film #$50 million #box office


Digital Readers 11 Percent of Total Magazine Audience

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine content #digital world


Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


Hachette Looks to Broaden Reach For Gail Carriger

Fans of the Parasol Protectorate, Gail Carriger’s five-book sci-fi series, will likely feel a pang of loss when the last book of the series, Timeless, is released in March 2012 and the adventures of Alexia Tarabotti come to a close. But that feeling won’t be around for long because in fall 2013,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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UK content producers to focus on data and audience profiling

Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main focus #mobile platforms


Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital editions #publishing world #tablet editions


When Is An Editor An Audience Development Specialist?

Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal finance #younger readers