Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

Other Publishing stories related to: 'Bloomsbury Targeting Digital Readers In New Global Campaign'


Bloomsbury signs Spacejackers

Bloomsbury has acquired Spacejackers, a new trilogy of adventure stories for 9-12 year olds by... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this |


The outrage and sadness of Google Reader's demise

Pope Who? White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as... Continue reading at Engadget

[ Engadget | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trending topics #chief scientist


RH US alters controversial terms for digital lists

Random House US has adjusted its proposed terms for authors with Random House's new digital... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


New award targets Scandinavian crime fiction

A new prize for Best Scandinavian Crime Novel of the Year, the Petrona Award, has announced its... Continue reading at The Bookseller

[ The Bookseller | 2013-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scandinavian crime


Literary Magazines Adapt to the Digital Age

There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #literary magazines


New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
More news stories like this |


Hearst hires Microsoft's Stephen Edwards for digital role

Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week

[ Media Week | 2013-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital role


Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
More news stories like this |


German Copyright Law Targets Google Links

A bill broadening protections for news publishers was approved by the Bundestag, but critics said the measure did not go far enough. Continue reading at The New York Times

[ The New York Times | 2013-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers


Forget Digital-First, How About Technology-First?

Cygnus Business Media CEO John French, who was brought on three years ago just as the b-to-b media company came out of bankruptcy protection, has spent that time making some dramatic moves in an effort to turn the company around. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company


Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns


Lewis Lapham: The Digital Age Will Produce “a Montaigne and a Shakespeare”

Lewis Lapham, editor of Lapham's Quarterly, believes we are still in the experimental phase of digital media, waiting for the next online Shakespeare to emerge. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


‘Step change’ for birders with Bloomsbury ebooks

Bloomsbury is launching a series of ornithology titles as enhanced ebooks which will include... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step change #enhanced ebooks


Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister site


T Magazine Gets Heat From Readers On Lack of Diversity

After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too. Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
More news stories like this |


Digital raunch on top in Japan

Homoerotic “Boy Love” manga aimed at young women and raunchy teen literature made up... Continue reading at The Bookseller

[ The Bookseller | 2013-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young women


Faster Digital Growth Key At MegaConference

Digital revenue will be foremost on the minds of newspaper publishers as three of their trade organizations converge on New Orleans next week. “It’s really important that we just keep pushing forward on how to maximize the digita ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #newspaper publishers


Digital writing bursary launched

The Literary Platform and Bath Spa University have partnered on a new bursary for partnering... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform


Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #physical books #magazine websites #digital front


Blonde 'Anne of Green Gables'? A new cover displeases loyal readers

A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green gables #book cover