Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

Other Publishing stories related to: 'Bloomsbury Targeting Digital Readers In New Global Campaign'


The Growing Interest in Digital Backlist

Whether they call themselves publishers or distributors, whether they promise elaborate marketing plans, or the basic production tasks necessary to get an ebook up for sale, there are a growing number of companies selling (and acquiring) backlist books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing interest #digital backlist #growing number


Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contentious relationship #increase revenues #publishing houses #digital offerings #search giant #cultural center #bottom line


Readers 'flock to beautiful books'

The extra focus publishers have started to put on producing beautiful hardbacks has borne fruit,... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beautiful books #borne fruit


Bloomsbury hopes for smash hit from Seles

Bloomsbury Children’s has acquired two books in a teen series set in a sports school by... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smash hit #bloomsbury children


CREATe centre to research digital copyright

A new research centre at Glasgow university will examine "the changing nature of... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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Distribution: Midpoint and Digital Leaf Agree

Midpoint Trade Books has signed a distribution deal with Digital Leaf, a London-based children’s book and app publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution deal


Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advance publications


Readers sue Armstrong and US publishers

Two US book buyers are suing cyclist Lance Armstrong and his publishers Random House US and... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers


What is Delaying Widespread Adoption of Digital Textbooks?

It is widely acknowledged that the e-textbook market is yet to fulfill its promise and potential. Why do adoption levels remain so low? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital textbooks #widely acknowledged


Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Think you can finish a 168-page novel in a month? It might pay to opt for Amazon's new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site's introductory offering. The 5 Elements of... Continue reading at Engadget

[ Engadget | 2013-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eligible books #list -- #comments section


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications


Touching the Bases at Digital Book World

From corporate consolidation to book discoverability, to how books are produced and bought, to the proliferation of new devices to read them on, this year’s Digital Book World was a whirlwind tour of the industry’s changing landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discoverability #changing landscape


3 Key Ideas from Digital Book World 2013

Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key ideas


Harlequin to launch digital-only Carina list

Harlequin UK is launching a new digital-only imprint called Carina UK, which will encompass all... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harlequin uk


Kobo claims 20% of global e-reading market

Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Bloomsbury reports end-2012 profit rise

Bloomsbury has reported a year-on-year profit boost in the final quarter of 2012, at the same... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final quarter


Publishing Executive Survey Shows Industry Settling into Digital

Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research


San Antonio launching 'bookless' BiblioTech library in fall, places its eggs in digital basket

Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget

[ Engadget | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #actual books #two-week period #qr codes


Reader’s Digest UK closes its book business

Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #longer produce #sell books


It’s Time Publishing Tries Something Radical to Entice Readers

Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entice readers #buy books