Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

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How S&S Dreams Up “Home-Grown Series” for Younger Readers

Developing home-grown series at Simon and Schuster's children's division offers the publisher greater control over editorial, design, production and promotion. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers


These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek

[ AdWeek | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buys #good measure #ve watched


Hachette UK's digital sales '£50m in 2012'

Hachette UK's digital sales were £50m in 2012, its chief executive Tim Hely Hutchinson... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #digital sales


No Surprise: Student-Age Digital Natives Still Like Libraries, Print

A new Pew report takes a look at how 16-29 year olds view print books and libraries versus ebooks and digital offerings. Print is still the favorite among younger Americans. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings


Young US readers 'like print', finds Pew

Younger readers in the US are more likely to have read a printed book in the last year than older... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #printed book


Culturally Hip Korea Blames Digital Devices for Decline in Reading

A visit to the Seoul Book Fair reveals publishers are still wary of ebooks and blame smart devices for the decline in reading, even as Korean culture has become hip abroad. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
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UK leads in global publishing

British-based publishers topped the world’s global publishing rankings in 2012, making up... Continue reading at The Bookseller

[ The Bookseller | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk leads #global publishing


Creating A Digital Library A Bookless Students

This Kickstarter tries to answer the question of why--in a world of digital media--kids in the developing world don’t have access to books. When Rebecca McDonald moved to Haiti after the 2010 earthquake, she wasn’t a career humanitarian. Her most recent job was overseeing construction... Continue reading at Fast Company

[ Fast Company | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital library #public works


Penguin Books' First to Read program will give readers sneak peeks

Through First to Read, members will have the chance to get advance reading copies of Penguin Books before they are published. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin books


Joshua Tallent of Ebook Architects on the State of Digital Publishing

Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joshua tallent #ebook architects #digital publishing


Daily Mail: digital-only book reviews will be 'customary'

  The Daily Mail's consultant literary editor Jane Mays has predicted that reviewing... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mail #book reviews


Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #richard mollet #publishers association


Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #physical books #digital titles


Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital space #user experience


Russian Government Targets $100m at Book Industry in Crisis

With 20% of Russia's bookstores having closed and book sales in free fall, the government is investing $100m to promote reading and change in the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #book sales #free fall #promote reading


Amazon launches Kindle tablet and e-reader in China

After remaining quiet on the hardware front for years, Amazon.com's China business has finally brought the company's Kindle tablet and Kindle e-reader to the country. On Friday, both the Kindle Fire HD and Kindle Paperwhite went on sale through the company's site in the country. The Kindle... Continue reading at PC World

[ PC World | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle software #official launch #overseas markets #mark natkin


Cengage adopts global pricing after Kirtsaeng

A move by academic publisher Cengage Learning to implement a new global pricing structure for... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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National Geographic Aligns Print, Digital Content Teams

  Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #taking steps


HC runs digital innovation contest

  HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Facing Challenges, Mexico Commits to Digital Publishing Push

Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move ahead