Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

Other Publishing stories related to: 'Bloomsbury Targeting Digital Readers In New Global Campaign'

Bloomsbury acquires Hart Publishing for £6.5m

Bloomsbury has acquired legal publisher Hart Publishing for £6.5m. The addition of Hart... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
More news stories like this |

Rothschild's Salz appointed Bloomsbury chairman

Sir Anthony Salz has been appointed as chairman of Bloomsbury. Salz will take over from Jeremy... Continue reading at The Bookseller

[ The Bookseller | 2013-08-29 00:00:00 UTC ]
More news stories like this |

JCDecaux launches Twitter book club on digital screens

JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys. Continue reading at Media Week

[ Media Week | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital screens

Digital Art Books Hit a (Gallery) Wall

“I’ll corroborate what you’ve probably been hearing,” says Abrams CEO Michael Jacobs, when asked to discuss the state of digital publishing in the art and photo book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Accent and Arcadia make the most of digital

Independent publishers are exploring digital opportunities to boost trade in a tough climate for... Continue reading at The Bookseller

[ The Bookseller | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #boost trade

Graphic Novel Collaboration Targets a Geopolitical Conundrum

The US State Department sponsored publication of the graphic novel, Two Legends of Uzbekistan, is an unusual experiment in soft power cultural diplomacy. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-23 00:00:00 UTC ]
More news stories like this |

News Corp. takes new tack on digital advertising

News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York

[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #digital properties #50% higher #premium space

Stephen Page joins Bloomsbury board

Faber c.e.o. Stephen Page has joined the board of Bloomsbury as an independent non-executive... Continue reading at The Bookseller

[ The Bookseller | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page #independent non-executive

News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units

New Blackwell's to open in Bloomsbury

Blackwell’s is set to open its third new bookshop this year. The retailer will open the... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
More news stories like this |

Japanese 20-yr-olds Favor Print, Septuagenarians Like Digital: Why?

A new survey of Japanese readers shows seniors are more open to young people to using electronic books. We explore the reasons why this may be. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books

Harlequin moves further into the digital marketplace

Harlequin announces an ebook-only imprint, in addition to planning for many ebook originals through other imprints. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketplace

Magazine ABCs: Style at Home continues double-digit circulation rise

IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #ipc media

LSU Libraries Granted Additional Funding for Digitizing Louisiana Newspapers

The LSU Libraries' Special Collections division was recently awarded $210,000 from the National Endowment for the Humanities, or NEH, to digitize an additional 100,000 pages of Louisiana newspapers published from 1836 through 1922. This marks ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lsu libraries #national endowment

Gauging the Digital Divide

There’s still no more relevant topic of debate in the publishing industry than the future of the physical book versus the exponentially growing influence of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital divide #publishing industry #digital publishing

Can Foreign Authors Use China’s Social Media to Acquire Readers?

China's Douban is experimenting with crowdsourced translations of English literature, including SF and short stories by David Mitchell. Can it help authors enter the market? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign authors #english literature #short stories #david mitchell

A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple store #proposed measures #barnes noble

Newsweek sold to digital news firm

The former US current affairs magazine Newsweek, which published its last print edition in December, is sold to digital news company IBT Media. Continue reading at BBC News

[ BBC News | 2013-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsweek sold

Hacking Hollywood: A Fast Company Digital Edition

Get it now as an ebook, or from our iPad app. Hacking Hollywood: The Creative Geniuses Behind Homeland, Girls, Mad Men, The Sopranos, Lost, and More is a special edition of Fast Company that is available starting this month. Besides chronicling the tales of disruptive entertainment startups,... Continue reading at Fast Company

[ Fast Company | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mad men #special edition #fast company #creative process #judd apatow #mindy kaling #lena dunham