On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions. The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same name. Spread over more than 90 pages (of 100% recycled paper), the debut issue includes a cover story about how stimulus spending to help the economy emerge from the COVID-19 pandemic can be used to combat climate change, an opening column by Mike Bloomberg and a feature well that dives into Australia's water crisis, plastic waste and an assessment of Disney's impact on a Peruvian rainforest, in addition to data- and infographic-heavy regular departments that will look at both current climate-related news as well as emerging issues and solutions. “Through original reporting, visual storytelling, bold design and photography, we want the Bloomberg Green magazine to be a showcase of our best climate journalism," said Bloomberg editor-in-chief John Micklethwait in a statement. "Our ambition is to create something that readers keep for a long time, as a regular barometer of one of the most important topics of our era." Full-page advertisers include Amazon, HP, Morgan Stanley and the Paper and Packaging Board, among others. The first issue can be accessed for free here. Like Businessweek, the magazine is currently being positioned as an added benefit to "All-Access" subscriptions to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
Robert Gates’ Duty: Memoirs of a Secretary at War, is the most peculiar book of its kind that I’ve read in a long time, maybe ever. It’s a fascinating, briskly honest account of one dyspeptic yet steely man’s journey through the cutthroat corridors of Washington and world politics, with shrewd,... Continue reading at Slate
[ Slate | 2014-01-15 00:00:00 UTC ]
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Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do. Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average... Continue reading at AdWeek
[ AdWeek | 2013-10-24 00:00:00 UTC ]
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Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information... Continue reading at Crains New York
[ Crains New York | 2013-10-16 00:00:00 UTC ]
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Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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The Internet can often feel like a cesspool of bad intentions, casual cruelty, and hopeless ignorance. Which is why a social networking site like CaringBridge, which allows sick people and their families to give their communities updates on their illnesses, gives us hope for humanity. The site... Continue reading at Fast Company
[ Fast Company | 2013-10-11 00:00:00 UTC ]
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For the first time in a long time some optimism is returning to the publishing industry. Circulation numbers and revenues were decimated by the rise of the internet and while the future for print still looks shaky, the companies behind newspapers and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:20 Allison & Busby has acquired two books by Swedish crime-writer Kjell Eriksson, both featuring his series' heroine Inspector Ann Lindell. Publishing director Susie Dunlop bought UK and Commonwealth rights, excluding... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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