BISG- industry must adapt to "big data" shift

Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-05-11 00:00:00 UTC ]
News tagged with: #big data

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Some of the Best Recent Book Adaptations

Let’s take a deep dive into what makes book adaptations good and take a look at some of the best recent book adaptations you can watch! Continue reading at Book Riot

[ Book Riot | 2022-05-27 10:38:00 UTC ]
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U.S. Book Show: Pondering a Healthy Publishing Industry

Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: Jamie Raskin Headlines a Big Day for Libraries

The Maryland congressman, who has become the face of Washington's efforts to fight nationwide book banning efforts, capped off a day full of discussion on the biggest issues in the library world today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Phil Mickelson’s big gambles are the subject of a new biography

Mickelson's gambling debts reached in excess of $40 million over a four-year period, according to biographer Alan Shipnuck Continue reading at The Washington Post

[ The Washington Post | 2022-05-15 12:00:28 UTC ]
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Wiretapping’s shift from a criminal tactic to a law enforcement tool

For decades the practice was deemed "dishonest and immoral," writes Brian Hochman. Continue reading at The Washington Post

[ The Washington Post | 2022-05-13 12:00:07 UTC ]
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15 Unmissable Upcoming Manga Adaptations

The 2022 anime calendar is filled to the top! Let’s take a look at some upcoming manga adaptations you need to have on your radar, like Spy x Family.  Continue reading at Book Riot

[ Book Riot | 2022-05-09 10:37:00 UTC ]
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Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
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Frankfurter Buchmesse: Appeal for Ukraine’s Book Industry

A new, fundraising opportunity for Ukraine's book publishing industry has been coordinated by Frankfurt and its sister organizations. The post Frankfurter Buchmesse: Appeal for Ukraine’s Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-25 15:13:34 UTC ]
More news stories like this | All news stories tagged with: #book publishing #book industry #frankfurter buchmesse


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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8 of the Best Audiobook Adaptations of Graphic Novels

Audiobook adaptations of comics, like The Sandman by Neil Gaiman, often come with a full cast and offer a whole new perspective on the story. Continue reading at Book Riot

[ Book Riot | 2022-04-19 10:33:00 UTC ]
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MoCCA Art Fest Returns to New Venue, Big Crowds

The MoCCA Art Fest, an indie comics and graphic novel festival held April 2-3, returned after a two year hiatus due to the pandemic, attracting nearly 6,000 fans to a new venue in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
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Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor

The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
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Deception has changed in the digital era, and spies are adapting

The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 12:00:04 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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Comscore CEO retiring as Nielsen rival gets big chance and more competition

Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age

[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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Is Adaptation a Feminine Act? On the Women Writers Who Worked on Alfred Hitchcock Presents

As women writers adapted to a changing post-WWII job market, so too did they adapt in their work, translating their skills into writing suspense for television and turning short stories into screenplays. In her essay on adaptation and “gendered discourses,” Shelley Cobb writes that “feminist... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-28 09:50:01 UTC ]
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