The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Technologies involving big data analysis are becoming so cheap to work with that academic publishers should be innovating in the area even if they are unsure what they are looking to create, Sage's Ian Mulvany told the Association of Learned and Professional Publishers conference. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Print books are hanging on, but in a digital age where more books are being published than ever before, why is book reading in decline? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Leading a team that 'works hard to simplify and enhance the supply chain,' Gardners' Bob Jackson prepares for Frankfurt Book Fair's The Markets: 'online and on the high street.' The post Gardners’ Bob Jackson: ‘To Identify New Retailers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
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Describe your role I work closely with the shop managers to plan and maintain promotional spaces across our flagship store in Charing Cross Road. I spend most of my time picking titles for displays, installing and merchandising them, organising signage and planning future promotions with staff... Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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The book business hasn't experienced disruption as dramatic as that of industries, says Jacob Dalborg. The 'core publishing activities of acquiring, editing and publishing stories' are resilient. The post Bonnier Books CEO Jacob Dalborg: ‘Digitization Is Not Necessarily Evil’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
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Holtzbrink's Digital Science division, a technology incubator, has chosen three early stage tech initiatives, Etalia, Simiary and Writefull, to receive its annual catalyst grants. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Bookshops in the UK are being called on by one of China’s largest bookstore chains, Zhejiang Xinhua, and an online journal devoted to the book trade in China, Bookdao, to attend a global summit to tackle the “threat” of online retailing. The two-day forum, scheduled for 11th–12th April 2017,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Books continue to buck the national retail trend, with sales up 8.9% year-on-year in volume in August in comparison to the year before, where total UK retail sales were down 0.9% in the same period. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Penguin Random House Children’s is launching a new range of colour fiction books after acquiring titles by Judd Winick, Victoria Jamieson and Terri Lebnenson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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'PW's' second Star Watch program, which recognizes the rising stars in publishing and bookselling, will honor 45 industry members at a September 15 party in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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On Sunday, I attended my funeral. It was a short ceremony, held in a small auditorium at the Los Angeles County Museum of Art. The pastor who led it made note of my professional accomplishments. He also cited my habit of eating straight out of the bulk bins at Sprouts. The ceremony ended with a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-02 00:00:00 UTC ]
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Overall digital sales at Penguin Random House are on a “positive path forward,” the company’s global c.e.o Markus Dohle has said in a letter to staff, despite the company’s first half results showing a decline due to lower ebook sales. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Pearson retained its position as the biggest publisher in the world for the eighth consecutive year in the Global Ranking of the Publishing Industry 2016 which, despite the number one publisher’s slump, also showed ongoing growth of the top end of the list. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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A decline in ebook sales plus the lack of a mega-bestseller led to sales and earnings both falling by just over 10% at Penguin Random House in the first six months of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-31 00:00:00 UTC ]
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Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday
[ Digiday | 2016-08-25 00:00:00 UTC ]
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The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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As far as art books go, “Matisse in the Barnes Foundation,” published last year by Thames & Hudson, is pretty exquisite: Three hardback volumes, totaling 894 pages, that tell the story of the works that are a bedrock of the Barnes Foundation collection in Philadelphia. The books come in a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-19 00:00:00 UTC ]
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Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
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