The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with:
#world cup
#wide swath
#live video
#personal information
Mark Piesing looks at the opportunities and challenges for Pearson in the UK market. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mark piesing
#digital future
#uk market
Robert Bryndza’s thriller The Girl in the Ice has hit one million sales in less than a year, according to digital publisher Bookouture. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this |
Less than 24 hours after the announcement that Philip Pullman is to release a new epic fantasy series entitled The Book of Dust, the first volume has shot to number one in Amazon's bestseller charts. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestseller charts
#philip pullman
The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media.... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#distinctive voice
#true test
#josh topolsky
North London retailer the Big Green Bookshop is tweeting out every word of Harry Potter and the Philosopher’s Stone (Bloomsbury) to broadcaster Piers Morgan following his Twitter spat with its author J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#twitter spat
#stone bloomsbury
#harry potter
A series of management appointments at Holtzbrinck Digital have seen Dr Daniel Hook appointed c.e.o. of technology company Digital Science, with a bolstered senior leadership team. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#holtzbrinck digital
#digital science
HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
More news stories like this |
Approximately 250 people attended this year's PubWest's annual conference, the largest turnout since Kent Watson has been executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kent watson
#annual conference
#pubwest conference
Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#newly-created role
#digital marketing
Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital age
#opening keynote
#pubtech connect
YouTube is spending millions of dollars to buy original content for YouTube Red. A year in, YouTube Red reportedly has 2.5 million subscribers, which means it has a long way to go. But don’t count out the site that’s become a global cultural force. This article is from the third issue of Pulse,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#spending millions
#big bet
#youtube red
Beginning at this year's London Book Fair, which runs March 14-16, PW is launching the Rights Marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rights marketplace
The IT world has undergone some major changes in recent years, but in many cases management hasn't kept up with what's happening, leaving enterprises struggling to keep up with the competition. IT leaders need to understand how they can use resources effectively to drive business growth, find... Continue reading at Betanews
[ Betanews | 2017-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#betanews readers
#business growth
#big shift
Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pubtech connect
Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital products
Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#single-copy sales
We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#security concerns
Scholastic set to publish a YA novel set in a deadly circus, where the children of immigrants are forced to perform in a travelling circus. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this |
Improving discovery and workflow efficiency are in the digital cards for publishers in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishers
The 2016 Ovation Awards handed its top honors to Los Angeles LGBT Center’s “Hit the Wall” and “Ham: A Musical Memoir,” as well as to Celebration Theatre’s “The Boy From Oz” and “Bootycandy.” Sam Harris, the actor and singer upon whose book “Ham” was based, took the honors for lead actor in a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sam harris
#lead actor
#musical memoir
#top honors