Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community and author discussion platform around them that lasts for six months. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
News tagged with: #book marketing #physical presence #marketing strategy #related titles

Other Publishing stories related to: 'Beyond 'Event' Book Marketing'


Will Apple Close the e-Book on Kindle?

Analysis: Apple is modifying its licensing policy, raising doubts that ebooks bought elsewhere will be readable on Apple devices. Continue reading at PC World

[ PC World | 2011-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple devices #ebooks bought


New Android market shows the future is in device-agnostic app stores

By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews

[ Betanews | 2011-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browsing experience #copyright betanews


Check Google Books data for errors, publishers warned

Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Children’s Story Publishers spotted the mistake after its... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers warned #google books #early days


Emma Hopkin to leave Macmillan Children's Books

Written By: Charlotte Williams Publication Date: Fri, 04/02/2011 - 16:42 Emma Hopkin, managing director of Macmillan children's books, is to leave the company on 21st April to "pursue an exciting new challenge elsewhere in children's publishing". Hopkin said: "It's been fantastic and I've... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #exciting opportunity


Goldsboro Books to double in size with new shop

Written By: Lisa Campbell Central London independent Goldsboro Books is expanding to a new premises more than double its size. The retailer, is currently based in Cecil Court in a 40 square metre premises. However, at the end of March the store is moving to a new site in the same street that is... Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #goldsboro books #cecil court


Penguin Children's Books creates new licensing wing

Written By: Benedicte Page A new Media and Entertainment group has been created within Penguin Children’s Books under newly promoted publishing director Eric Huang. The group combines the BBC Children's, Sunbird and Ladybird licensing teams. Penguin Children's Books m.d. Francesca Dow said... Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children #benedicte page #entertainment group #bbc children #francesca dow


Open Road to Publish Virginia Hamilton E-books

On February 15, Open Road Integrated Media will publish the first children’s titles in its “author branded program”: seven ebooks by Newbery Medal and National Book Award winner Virginia Hamilton, who died in 2002. Among the ebooks on the list are Newbery and NBA winner M.C. Higgins, the Great. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbery medal #open road


ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell


Quercus increases market share by more than 100%

Written By: Lisa Campbell Quercus has announced that its market share has increased by 103% in a year. The publishing group responsible for Stieg Larsson's best-selling Millennium Trilogy, revealed the group dominated 1.37%, up from 0.66% in 2009 in a market that declined by 1.7%. Quercus chief... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share #stieg larsson #mark smith


Random House buys book on BP oil crisis

Written By: Charlotte Williams Random House Books has acquired one of the first books on the Gulf of Mexico oil leak, Spills and Spin: The Inside Story of BP by Reuters oil-industry reporter Tom Bergin. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside story


Cairo Book Fair cancelled amid demonstrations in Egypt

Written By: Bookseller Staff The 43rd Cairo Book Fair, due to have been held this week, has been cancelled. The Guardian reports that "many foreign exhibitors" have been left stranded after failing to secure flights home, while others have had to abandon stands and books after the fair was... Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian reports #left stranded


Juliet Rogers to leave Murdoch Books

Written By: Graeme Neill Juliet Rogers, chief executive of food and illustrated publisher Murdoch Books, is stepping down from the publisher with immediate effect after 10 years in charge. She will be replaced by Bruce Haslett, who ran the Time Magazine and Sports Illustrated businesses of... Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine #murdoch books


The Googlization of Books

There have been a few popular books in recent years detailing Google's ascent in the digital world, notably Ken Auletta's Googled: The End of the World as We Know It and Jeff Jarvis's What Would Google Do. But there is another story, says author and media scholar Siva Vai-dhyanathan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular books #digital world


E-books and More at Winter Institute 6

Despite pressure coming from a number of different areas on bricks-and-mortar bookstores, the American Booksellers Association's sixth annual Winter Institute, which took place January 18–21 at the Crystal Gateway Marriott in Arlington, Va., was surprisingly upbeat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar bookstores


It's a Digital Book World

There was no shortage of debates and discussions at last week's second annual Digital Book World, where about 1,300 members of the trade publishing industry turned out in New York to explore ways to navigate the digital transition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition


Amazon Claims E-book Sales Beat Paperbacks

The ebook sales milestone "has come even sooner than we expected," CEO Bezos says. Continue reading at PC World

[ PC World | 2011-01-29 00:00:00 UTC ]
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Amazon Kindle Book Sales Soar

Online retailer reports sales of its digital ebooks has outstripped those of traditional paperbacks. Continue reading at PC World

[ PC World | 2011-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ebooks


Eric Carle to write first book in four years for Puffin

Written By: Charlotte Williams Puffin is to publish a new picture book by The Very Hungry Caterpillar author Eric Carle, his first in four years. The Artist Who Painted a Blue Horse will be published in October 2011, in a global, simultaneous publication with Philomel, a Penguin Young Readers... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book #eric carle #simultaneous publication #motoko inoue


Now Public, Demand Media Has Bigger Market Cap Than NYT

Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demand media


Richard and Judy launches kids books club

Written By: Lisa Campbell A children's book written by Jo Nesbo is among the choices in Richard and Judy’s Children’s Book Club, which launched in W H Smith today [27th January]. The husband-and wife television presenting team are working alongside the charity Booktrust, to encourage more... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book written #lisa campbell #jo nesbo #working alongside #charity booktrust #enjoy reading