Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
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In her essay for PW, author E.L. Shen reflects on the experience of losing her father as a teenager and the catharsis of writing about grief in her forthcoming book for middle graders, 'Maybe It's a Sign.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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My longtime girlfriend is a longtime bookseller. Her relationship with bookselling predates ours three times over. It is a surprisingly taxing career path—one that asks of the body, and of the mind. There are the bad days, where she brings home the classic bookseller gripes: failed hand-sells,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-05 09:56:55 UTC ]
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Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek
[ AdWeek | 2023-12-19 09:31:39 UTC ]
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Science fiction made me want to be a writer. As a child in the ‘90s I read Interstellar Pig because my older sister loved it, and that’s when it started—a lifelong obsession with alternate universes, aliens, time travel, dystopia; a compulsion to read and eventually tell stories to make sense of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-12 09:52:39 UTC ]
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Publisher of the Monthly and the Saturday Paper says he will no longer be involved in day-to-day operationsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastMorry Schwartz has given up his leading role at the company he... Continue reading at The Guardian
[ The Guardian | 2023-12-11 06:44:11 UTC ]
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The prolific Norwegian is the rarest of recent literary prize winners: an author and playwright in thrall to the divine. Continue reading at The New York Times
[ The New York Times | 2023-12-07 21:43:26 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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The Taunton Press, publisher of magazines, books, and a range of digital products in the woodworking, home building and renovation, building science, gardening, and sewing categories, has been acquired by enthusiast media company Active Interest Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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Paolini, a best-selling author of young adult fantasy novels, has a new book out, “Murtagh.” In it, he returns to the world of “Eragon” and the adventures he began creating as a teenager. Continue reading at The New York Times
[ The New York Times | 2023-12-02 10:02:30 UTC ]
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Despite rhetoric from the far right, most parents feel their kids are safe in libraries and that librarians are trustworthy. Continue reading at Book Riot
[ Book Riot | 2023-12-01 11:40:00 UTC ]
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I asked ChatGPT to improve my latest novel and lost no sleep over the results. But I do worry about diverse voices being crowded out This summer two worlds – literature and technology – collided. News stories began appearing about authors suing OpenAI and Meta for using their works to train... Continue reading at The Guardian
[ The Guardian | 2023-12-01 06:00:07 UTC ]
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Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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The suit, filed on behalf of six parents of minor children and two students who are over the age of 18 in the Matanuska-Susitna Borough school district, seeks the return of 56 books said to be improperly banned from school shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-21 05:00:00 UTC ]
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The 'Fourth Wing' author will pen two contemporary romances for the Amazon Publishing romance imprint, which will be published in 2025 and 2026. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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With several National Book Awards finalists planning to call for a ceasefire in Gaza at tomorrow's ceremony, Zibby Media has withdrawn its sponsorship of the event over what CEO Zibby Owens called the "inappropriate conduct and collusion of its nominees." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Nicholas Cornwell will return his father’s best-loved spy to the page in a new novel set between The Spy Who Came in from the Cold and Tinker Tailor Soldier SpyFans of thriller writer David Cornwell – better known by his pen name John le Carré – may have thought they had seen the last of... Continue reading at The Guardian
[ The Guardian | 2023-11-10 14:00:10 UTC ]
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The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company... Continue reading at AdWeek
[ AdWeek | 2023-11-09 16:29:51 UTC ]
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The twin sisters Jenna Bush Hager and Barbara Pierce Bush published their third picture book this week. They sat down to discuss fighting, writing and chosen family. Continue reading at The New York Times
[ The New York Times | 2023-11-09 10:02:26 UTC ]
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Stephanie Land’s new book, Class: A Memoir of Motherhood, Hunger, and Higher Education, is out today, so we asked her a few questions about her routine, writing advice, and how she deals with writers block. Who do you most wish would read your book? Anyone who has authority over a person who... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-07 09:50:56 UTC ]
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