Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Pam Mandel on Discovering the True-to-Life YA Story She Was Meant to Tell: Her Own

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Pam Mandel, whose book, The Same River Twice: A Memoir of Dirtbag Backpackers, Bomb Shelters, and Bad Travel, is out from Skyhorse Publishing. The book charts Mandel’s travels abroad as a young woman trying to figure out... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-29 09:48:53 UTC ]
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In ‘Just as I Am,’ actress Cicely Tyson reflects on 96 years of a life well lived

While undoubtedly personal, Tyson’s memoir offers an accounting of how far we’ve come — and how far we still must go. Continue reading at The Washington Post

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When I find fiction too draining, I turn to books about books. They can be as thrilling as a whodunit.

Among other things, you’ll learn how a crime novel is written and what it’s like to own a book store in Scotland. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 07:52:38 UTC ]
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New Nonprofit to Advocate for Digital Content in Libraries

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Lauren Oyler’s ‘Fake Accounts’ Captures the Relentlessness of Online Life

Oyler’s debut novel is about a smart, irascible narrator who is steeped in the concerns and tone of social media. Continue reading at The New York Times

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Stanfords Travel Writers Festival goes digital with Winn and Dalrymple

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Brand safety is a social media issue - and it always will be

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'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

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Tapas Sees Big Gains for Digital Comics

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Josh Hawley finds new publisher after Simon & Schuster cancels book

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The remarkable bounce back of New Zealand's magazines

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Mary Catherine Bateson, anthropologist and author of ‘Composing a Life,’ dies at 81

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For a multiracial writer, a life marked by earthquakes and other upheavals

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The dramatic — and embellished — life of Graham Greene

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Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

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In ‘Aftershocks,’ a Search for Home in a Life Around the World

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Digital media company launches flagship site iPondr to 'foster a more connected society'

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Am I Argentine? On Identity, Tradition and Finding Ties to One’s Homeland

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A Filipino Freedom Fighter’s Life, Relentlessly Annotated

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