BEA 2015: Straight Talk On Digital Branding

Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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BEA 2016: Booksellers Talk Up Their Favorite Books for Young Readers

While there are always plenty of big books and authors from major publishers at BEA, in talking to frontline booksellers and librarians we found a lot of interest in books from smaller houses as well. Here we present a sampling of the books that especially caught the eyes of conventiongoers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big books #young readers #major publishers


BEA 2016: Laurie Halse Anderson: Setting History Straight

More than 20 years ago, when Laurie Halse Anderson was researching the epidemic that inspired her first historical middle-grade novel, Fever 1793, she came across a stunning piece of information. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Bologna 2016: In Digital Hall, Kids' App Developers Talk Discoverability and Other Challenges

The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side


PubMatch to Be Part of New BEA Digital Network

BookExpo America will introduce a new digital network at this year’s event that organizers say will help facilitate communication among attendees.The BEA Network will include access to PubMatch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #digital network #include access


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


What’s in a name? With growth, digital publishers face tough branding questions

New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday

[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #individual brands #distributed media


Digital Archives 2015

   THE BOOKSELLER E-EDITIONS        Bookseller subscribers can now read the weekly magazine online, on mobiles, or on tablets.   Continue reading at The Bookseller

[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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The Best Branded Content Partnerships of 2015

To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age

[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native content #list -- #major publisher


This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek

[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming weeks #bring transparency #digital budgets #digital-ad ecosystem #online world #earlier version #story stated


Publishing Graduate Programs, 2015: Digital Is the New Normal

A drive to stay current and competitive keeps coursework at graduate publishing programs evolving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Frankfurt Book Fair 2015: The New, Digital Faces of the Frankfurt Book Fair

For all the talk of ebooks, and the state of the book market, the number of new digital startups at the Frankfurt Book Fair is an indicator of the industry's health. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #digital startups


Frankfurt Book Fair 2015: Mapping the Digital Future

Despite all that has been said and done, full monetization of intellectual property (IP) continues to be a stumbling block for publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future #stumbling block


Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail week #nursing times #digital publishing


Futurebook Digital Census 2015 launches

The Bookseller has launched its annual tracker of the publishing's industry's transformation, the FutureBook Digital Census. The survey, which annually attracts more than 1,000 responses from across the book business, looks at the patterns of digital sales growth and industry views on subjects... Continue reading at The Bookseller

[ The Bookseller | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual tracker #book business #ebook pricing #agency model


2015 Folio: Eddie Digital Award Finalists

Folio's cornerstone awards program is returning to the Folio: Show! Join our team and hundreds of your magazine media peers to celebrate gorgeous design and uncompromising journalism. The post 2015 Folio: Eddie Digital Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-04 00:00:00 UTC ]
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Google's Ebook Logo Combines The Best Of Print And Digital Brands

How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company

[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital book #print counterparts #traditional publisher #digital brands


Fewer print magazines, digital-only titles launched in first half of 2015

In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


ALA 2015: Sloan, Knight Foundation Grants For Digital Public Library of America

The two new awards, coupled with significant earlier support from the Institute of Museum and Library Services and the National Endowment for the Humanities, will help to establish the growth of DPLA’s "service hubs." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library services #national endowment


Bay Area Spotlight 2015: Digital Winners In the Bay Area

No examination of the Bay Area publishing scene would be complete without highlighting the many digital publishing and distribution startups in the area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bay area #digital publishing