Back to the future: were newspaper publishers wrong to go digital?

Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the web, editors and publishers made a colossal business blunder that wasted hundreds of millions of dollars?”He continues: “What if the industry should have stuck with its strengths — the print editions where the vast majority of their readers still reside and where the overwhelming majority of advertising and subscription revenue come from — instead of chasing the online chimera?” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-10-19 00:00:00 UTC ]

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Magazines Look to TV…Again

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which... Continue reading at AdWeek

[ AdWeek | 2011-10-18 00:00:00 UTC ]
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2011 Man Booker shortlist most popular ever

Written By: Philip Stone Publication Date: Fri, 23/09/2011 - 08:10 Sales of the six novels in contention for the 2011 Man Booker Prize have totalled 37,500 copies across all print editions since the shortlist was announced, making it the most popular Booker shortlist since records began. Sales... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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One Day breaks seven-day August record

Written By: Philip Stone Publication Date: Wed, 31/08/2011 - 15:20 David Nicholls' One Day (Hodder) has broken the record for the biggest ever weekly sale from an adult-readership novel in the month of August. Across all print editions, One Day sold 92,336 copies at UK booksellers in the seven... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Will New Apple Chief Mean Shift for Publishers?

Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek

[ AdWeek | 2011-08-25 00:00:00 UTC ]
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Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Women's Institute will campaign for libraries

Written By: Benedicte Page Publication Date: Wed, 08/06/2011 - 15:16 The National Federation of Women's Institutes is to campaign on the issue of library closures, after voting in support of the issue at this afternoon's annual general meeting in Liverpool. Annie Mauger, chief executive of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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'PW' to Do Pre-ALA Supplement

For the first time, PW will publish a special supplement ahead of this year's American Library Association's annual conference set for June 23-28 in New Orleans. The pre-ALA issue will be published May 30 and will include features on library funding, the ebook loan controversy and an overview of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-30 00:00:00 UTC ]
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