Back to the future: were newspaper publishers wrong to go digital?

Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the web, editors and publishers made a colossal business blunder that wasted hundreds of millions of dollars?”He continues: “What if the industry should have stuck with its strengths — the print editions where the vast majority of their readers still reside and where the overwhelming majority of advertising and subscription revenue come from — instead of chasing the online chimera?” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-10-19 00:00:00 UTC ]

Other news stories related to: "Back to the future: were newspaper publishers wrong to go digital?"

With no election results, Gannett newspapers edge into the future for their print product

Newspaper publishers know they have to experiment to keep their print products viable. But innovating an expensive product is risky. The post With no election results, Gannett newspapers edge into the future for their print product appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-06 00:00:00 UTC ]
More news stories like this

Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company

Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek

[ AdWeek | 2018-07-26 00:00:00 UTC ]
More news stories like this

Tuesday Wake-Up Call: Vogue insists Anna Wintour isn't on her way out. Plus, Grindr's under fire

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Cond Nast and Vogue are denying a report that uber-tastemaker Anna Wintour might leave this summer. Page Six says it talked to multiple sources who say the... Continue reading at Advertising Age

[ Advertising Age | 2018-04-03 00:00:00 UTC ]
More news stories like this

How Investopedia shifted to subscription revenue with video courses

The IAC-owned finance information publisher is betting big on a commerce- and subscription-focused Academy product, which has turned Facebook into an ally. The post How Investopedia shifted to subscription revenue with video courses appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-12 00:00:00 UTC ]
More news stories like this

Facebook Watch Suffers the Scroll

When Facebook this year named its YouTube-style video destination Watch, it was like a command for viewers to stop scrolling so fast and just ... watch.Watch basketball's Ball family, watch reality dating shows, watch people travel and cook. Many of the shows came from top publishers like... Continue reading at Advertising Age

[ Advertising Age | 2017-12-18 00:00:00 UTC ]
More news stories like this

Fox News and the New York Times led Facebook engagement last month

With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company

[ Fast Company | 2017-12-08 00:00:00 UTC ]
More news stories like this

Hillary Clinton to guest-edit December issue of Teen Vogue magazine

Tributes to daughter Chelsea, a letter to her teenage self and a salute to young female activists to feature in Clinton-themed issueHillary Clinton will guest-edit one of the last print editions of Teen Vogue, the magazine has announced. On the anniversary of her election loss to Donald Trump,... Continue reading at The Guardian

[ The Guardian | 2017-11-09 00:00:00 UTC ]
More news stories like this

Philip Pullman's swearwords are a useful lesson for children

His children’s book La Belle Sauvage has scandalised some with its use of bad language. But learning how and when to curse will enrich young readers’ lives“Philip Pullman Litters New Children’s Book With Swear Words.” So ran the Daily Mail’s headline introducing pearl-clutching coverage of his... Continue reading at The Guardian

[ The Guardian | 2017-10-24 00:00:00 UTC ]
More news stories like this

Leonard Cohen's last book, finished 'days before his death', due out next year

The Flame collects unpublished poetry, as well as notebook entries and song lyrics, and offers ‘an intimate look inside the life and mind of a singular artist’A book of Leonard Cohen’s final poems, completed in the months before his death and tackling “the flame and how our culture threatened... Continue reading at The Guardian

[ The Guardian | 2017-10-06 00:00:00 UTC ]
More news stories like this

UK publishing industry remains 90% white, survey finds

Research indicates diversity has improved in recent years, but a generational change is needed to balance the book trade, according to researchersA survey of more than 1,000 people working in UK publishing has found that more than 90% currently in the industry classify themselves as white... Continue reading at The Guardian

[ The Guardian | 2017-09-06 00:00:00 UTC ]
More news stories like this

Controversy as author pulls out of history festival in diversity protest

A Twitter storm has erupted over the lack of people of colour speaking at the Chalke Valley History Festival, with historian Rebecca Rideal pulling out just four days before it is due to begin, on Monday (26th June), in protest over the issue. However, the festival director, historian James... Continue reading at The Bookseller

[ The Bookseller | 2017-06-24 00:00:00 UTC ]
More news stories like this

NLT analysis exposes England's literacy 'crisis'

The vast majority of England's constituencies have “serious literacy issues”, according to charity The National Literacy Trust (NLT), following new analysis carried out by the NLT and credit referencing agency Experian. Continue reading at The Bookseller

[ The Bookseller | 2017-02-07 00:00:00 UTC ]
More news stories like this

Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward... Continue reading at The Guardian

[ The Guardian | 2016-11-22 00:00:00 UTC ]
More news stories like this

Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this

Back to the future: were newspaper publishers wrong to go digital?

Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian

[ The Guardian | 2016-10-19 00:00:00 UTC ]
More news stories like this

Independent looks to the US to drive digital-only future

Publisher to boost American presence and ‘devolve’ power from London baseThe Independent is to ramp up its presence in the US as it becomes the latest news publisher to look across the Atlantic to drive revenue and readership. After the publisher imposed brutal staff cuts following the closure... Continue reading at The Guardian

[ The Guardian | 2016-06-03 00:00:00 UTC ]
More news stories like this

The Observer and i are biggest gainers after Independent's closure

Sunday paper and cut-price paper both boost their sales by more than 5% in AprilThe Observer and i have proved to be the biggest beneficiaries of the closure of the print editions of the Independent, with sales rising by more than 5% in April.Guardian Media Group’s Sunday paper boosted sales by... Continue reading at The Guardian

[ The Guardian | 2016-05-19 00:00:00 UTC ]
More news stories like this

NUJ backs Impress, calling Ipso a 'pointless so-called regulator'

Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this

Alan Moses launches defence of Ipso in a trenchant and witty lecture

Chairman argues that negotiations with publishers led to ‘substantial changes’ to the regulator’s rules that have helped to achieve ‘effective regulation’Sir Alan Moses made a trenchant, and often witty, defence of his role as chairman of the Independent Press Standards Organisation (Ipso) on... Continue reading at The Guardian

[ The Guardian | 2016-04-13 00:00:00 UTC ]
More news stories like this