Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the web, editors and publishers made a colossal business blunder that wasted hundreds of millions of dollars?”He continues: “What if the industry should have stuck with its strengths — the print editions where the vast majority of their readers still reside and where the overwhelming majority of advertising and subscription revenue come from — instead of chasing the online chimera?” Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-10-19 00:00:00 UTC ]
Owner Evgeny Lebedev says last print editions of newspapers will appear in late March as i title sold to Johnston PressEvgeny Lebedev has confirmed that the Independent and Independent on Sunday will cease printing, with the last editions to be published in late March.Lebedev, who also confirmed... Continue reading at The Guardian
[ The Guardian | 2016-02-12 00:00:00 UTC ]
More news stories like this
Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
More news stories like this
As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and,... Continue reading at The Guardian
[ The Guardian | 2015-11-21 00:00:00 UTC ]
More news stories like this
The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this
Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at Digiday
[ Digiday | 2015-09-30 00:00:00 UTC ]
More news stories like this
It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this
Independent publisher Urbane Publications will publish the physical edition of the next book from Amazon Kindle Direct Publishing thriller writer Tim Adler, while the author will self-publish the ebook. Matthew Smith, director of Urbane, acquired world rights in all languages for print editions... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
More news stories like this
Nosy Crow has said it has broken the one million sales mark for the first time with its The Rescue Princess series, written by author Paula Harrison and illustrated by Sharon Tancredi. The publisher has sold almost 10,000 copies of the books in the UK through Nielsen BookScan Total Consumer... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
More news stories like this
The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday
[ Digiday | 2015-05-29 00:00:00 UTC ]
More news stories like this
USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age
[ Advertising Age | 2015-05-20 00:00:00 UTC ]
More news stories like this
Facebook’s cred is still intact with teens, survey saysA Pew Research survey has found that Facebook is the most popular social network among teens, debunking the notion that it was losing ground among the younger generation. While 71 percent of all teens surveyed use Facebook, 41 percent said... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
More news stories like this
In popular genres such as sci-fi and fantasy, fan fiction based on the Wattpad model could easily disrupt the publishing industryFor a few years in the mid 2000s, I was the young librarian who got sent to schools to convince kids they really did want to read books. The truth of my experience was... Continue reading at The Guardian
[ The Guardian | 2015-02-13 00:00:00 UTC ]
More news stories like this
Female authors account for the vast majority of this year’s Waterstones Children’s Book Prize this year, with 15 of the 18 titles written by women (see full shortlists below). The prize is divided into three categories – best illustrated book, best fiction for 5-12s and best book for teens –... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
More news stories like this
When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this
Colombia's El Libro Total, a free multimedia online library of more than 45,000 titles, is now expanding into mobile and print editions. The post Colombian Online Library El Libro Total Expands Into Print appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-11 00:00:00 UTC ]
More news stories like this
Online subscription service Scribd is adding 30,000 audiobooks to its library, with the “vast majority” available to UK customers. Publishers including HarperCollins, Scholastic, Blackstone and Naxos have made titles available. Audiobooks will be available as part of Scribd’s existing $8.99 a... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this
Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
More news stories like this
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this
The publishers of a weekly newspaper have issued an unreserved apology for "appearing to link football hooliganism with the Hillsborough tragedy".The latest issue of the Reading Chronicle carries a front page story, headlined "The other face of football", which says:"Football hooliganism may be... Continue reading at The Guardian
[ The Guardian | 2014-03-21 00:00:00 UTC ]
More news stories like this
Digital versions will be available simultaneously with the release of print editions. Libraries can license the titles for a one-year period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
More news stories like this