Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more emphasis on broader distribution of content, and increasingly sophisticated targeting offered by programmatic players. The post Back to our sponsor? Why publishers struggle to renew native advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-15 00:00:00 UTC ]
News tagged with: #sponsored content #post back #publishers struggle #major publishers

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Apple, ebook publishers accused of price fixing

Apple's Steve Jobs played a key role in a price-fixing plan with five ebook publishers, federal and state officials say in antitrust lawsuits.WASHINGTON — Former Apple Inc. Chief Executive Steve Jobs was a key player in a conspiracy with five major book publishers to drive up the price of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price fixing #key role #ebook publishers #state officials #antitrust lawsuits #key player #digital books


Some Publishers Quickly Settle E-book Price-Fixing Lawsuit

Three of the five book publishers sued Wednesday by the Department of Justice quickly agree to scrap their deal with Apple and claim no wrong-doing. Continue reading at PC World

[ PC World | 2012-04-12 00:00:00 UTC ]
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DOJ's Antitrust Case May Have Huge Implications for Publishing

The U.S. Department of Justice's antitrust lawsuit against Apple and five book publishers over alleged ebook price fixing means that the publishers have to... Continue reading at PC World

[ PC World | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #antitrust case #antitrust lawsuit


Apple and four publishers seek EC deal; Penguin does not

Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller

[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing


US Sues Apple and Publishers Over e-Book Prices

The US accuses Apple and Hachette, HarperCollins, Macmillan, Simon and Schuster and Penguin of colluding over the prices of ebooks they sell. This lawsuit is over the firms' move to the agency model where publishers rather than sellers set price ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book prices #sues apple #agency model


Justice Department formally charges Apple, big five publishers in ebook price fixing case (update)

The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster over alleged ebook price-rigging. Apple and Macmillian have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry... Continue reading at Engadget

[ Engadget | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #previously believed #favored nation #fascinating reading


DOJ accuses Apple, five publishers of colluding to fix ebook prices

In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews

[ Betanews | 2012-04-11 00:00:00 UTC ]
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Local Media Association and California Newspaper Publishers Association Form Strategic Partnership

Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces


U.S. Sues Apple, Publishers Over E-Book Pricing

The U.S. filed an antitrust lawsuit Wednesday against Apple Inc. and five of the nation's largest publishers, alleging they conspired to limit competition for the pricing of ebooks. Continue reading at AllThingsD

[ AllThingsD | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sues apple #e-book pricing #largest publishers


Apple, Major Publishers Sued Over E-Book Pricing

The Department of Justice is accusing the companies of colluding to raise ebook prices by using the 'agency' model of ebook pricing. Continue reading at PC World

[ PC World | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book pricing #ebook pricing


Antitrust officials reportedly sue Apple, publishers over ebooks

WASHINGTON -- Antitrust officials are expected to announce Wednesday that they are filing suit against Apple Inc. and five major book publishers for allegedly colluding to fix the price of ebooks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce wednesday #filing suit #allegedly colluding


Apple, publishers face U.S. antitrust lawsuit over ebook pricing

WASHINGTON -- The Justice Department on Wednesday sued  Apple Inc. and five major book publishers for allegedly colluding to fix ebook prices. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers face #antitrust lawsuit #ebook pricing #washington -- #justice department #allegedly colluding


The misunderstood 'digital native' has a two-minute attention span

There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews

[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital native #mobile technology #digital natives #nonverbal cues


Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth


YouTube Co-Founders Silently Introduce Magazine Publishing App, Zeen

YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest project #landing page


Book Publicists Step into Publishing

Publishing companies typically incorporate publishing and marketing departments into their business models. February Partners, however, is doing things a little differently: the Manhattan boutique book publicity and marketing firm founded in the fall of 2010 by two industry veterans has just... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #marketing departments #business models #industry veterans


Independents 'fight back' with London book market

A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight back #independent booksellers


Apple, two publishers resist ebook settlement

The Justice Department is nearing a settlement with publishers over allegations of ebook pricing, but finalizing the deal is proving problematic as Apple and two publishers are balking at the terms of the deal. Amazon will be permitted to once again discount ebooks to its customers as a result.... Continue reading at Betanews

[ Betanews | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined apple #justice department #ebook pricing #penguin group


How WSJ.com’s Court Case Affects Online Publishers

A New York court recently sided with the Wall Street Journal’s decision to change its terms of service for subscribers, a surprising decision indicating that digital publishers may have more legal leeway than previously imagined. WSJ decide ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #previously imagined


Sector analysis: Customer Publishing

With the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that's keeping up with modern media times. Continue reading at Media Week

[ Media Week | 2012-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sector analysis #content marketing