Axel Springer’s muscular approach to platforms

The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-09 00:00:00 UTC ]
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New Adweek Debuts With Dramatically Overhauled Design, Edit Approach

The new Adweek debuts this week with a letter from editorial director Michael Wolff promising that this "is not your father's trade magazine." The brand--which merges sister titles Brandweek and Mediaweek--boasts a new look in print (with a redesign from storied magazine designers Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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The Advocate Chooses DTI's Cloud Publishing Platform to Future-Proof Operations

The Advocate, a Baton Rouge, Louisiana newspaper owned by the Manship family is managing its content publishing infrastructure with DTI ContentPublisher and DTI Cloud. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
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Bonnier Spins Off Mag+ App Platform

On Monday, Bonnier officially launched a spin-off company called Moving Media+ which will be offering the Mag+ app creation tool to any publisher that wants to use it—as a free download. The app reader and continued services, however, come at a cost. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #magazine publishers