Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and that self-marketing is part of getting through to those readers and building a successful writing career. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
News tagged with: #inspiring readers #marketing departments

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Authors vie for children's award

David Walliams, Malorie Blackman and Debi Gliori are among the authors on this year's shortlist for the Red House Children's book prize. Continue reading at BBC News

[ BBC News | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #malorie blackman #book prize


Best-Selling Author Warns ‘You Might Not Want to Buy’ His Book

Patrick Rothfuss is the author of the mega-bestselling novels The Name of the Wind and The Wise Man's Fear, and is currently hard at work on The Doors of Stone, the final volume in his epic fantasy trilogy The Kingkiller Chronicle. In the latest episode of Geek's Guide to the Galaxy he discusses... Continue reading at Wired

[ Wired | 2014-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #patrick rothfuss #final volume #latest episode


Authors on the Air October 25, 2014: Mark Mothersbaugh

Mark Mothersbaugh, author of 'Mark Mothersbaugh: Myopia' (Princeton Architectural Press, 9781616892623), will appear on 'Studio 360' on Saturday, October 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Will Amazon Disrupt Sweden’s Book Market?

Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #high taxes #print books


NPG/Palgrave release author insights survey

Nature Publishing Group and Palgrave Macmillan have made public data taken from an Author Insights survey questioning over 30,000 of their authors. The data – compiled last spring - has been made available publicly for the first time this week, to mark Open Access Week, and can be downloaded... Continue reading at The Bookseller

[ The Bookseller | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palgrave macmillan


German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #german publishers #search results #search giant #display snippets


Dan Brown, Arabic Authors to Star at Sharjah Book Fair

Dan Brown's talk at the Sharjah Book Fair, his first fair appearance outside the US, will be televised throughout the Arab world. The post Dan Brown, Arabic Authors to Star at Sharjah Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown #arab world


PLR Twitter campaign sees 70 new authors sign up

A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors sign #tracy chevalier #public lending #regular basis


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books


'Lemony Snicket' urges authors to connect with indie bookshops

Authors United has sent out a letter from the author Daniel Handler  - a.k.a. Lemony Snicket - encouraging writers to take part in Upstream, a new programme to support independent bookstores. Upstream, “cooked up” by Handler and “assorted interested parties”, aims to connect writers with their... Continue reading at The Bookseller

[ The Bookseller | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lemony snicket #indie bookshops #authors united


Authors on the Air October 16, 2014: Stephen Mansfield

Stephen Mansfield, author of 'The Miracle of the Kurds' (Worthy Publishing, 9781617950797), will appear on 'Hannity' on Thursday, October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #worthy publishing


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad


Indie Author Star Freethy Starts Print Imprint

Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon kdp #bestselling author #barbara freethy #oversee publication #print formats


Investing Outside the Box: The Daily Meal’s Test Kitchen

  While many publishers are weighing new technology investment priorities like ad platforms, video production or content management systems, Spanfeller Media Group's The Daily Meal has focused its attention on building a kitchen. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #test kitchen #daily meal #ad platforms #video production


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency


Authors on the Air October 10, 2014: Rick Strassman

Rick Strassman, author of 'DMT and the Soul of Prophecy' (Inner Traditions, 9781594773426), will appear on 'Coast to Coast AM' on Sunday, October 12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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French author Patrick Modiano wins Nobel prize for literature

The Frenchman has written about the German occupation of his country during World War II. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-10 00:00:00 UTC ]
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Authors Guild Names New Executive Director

Mary Rasenberger, a lawyer and six-year Copyright Office and Library of Congress veteran, will take over as executive director of the Authors Guild on November 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild


Hachette Launches Author & Agent Portal

The portal will provide self-service, updated information for agents on authors, including confidential sales data, for all titles published by HBG. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #updated information #titles published


Frankfurt Book Fair 2014: Spanish Author’s Short Novel Causes Stir

Amid a flurry of seven-figure deals igniting this year’s Frankfurt Book Fair—many for books by first-time American authors—a short Spanish novel has generated buzz, and some hefty advances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish author