The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner would... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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The Welsh government has announced a £2.25m rescue package for the National Library of Wales after proposed cuts at the institution sparked uproar. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 03:34:48 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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A great idea! Marshall University students in Bret Masters’s building technology class are currently building bookshelves to install Little Free Libraries in Yeager and Huntington Tri-State Airports. The idea for the project was originated by Kelli Johnson, associate librarian at Marshall, when... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 18:12:16 UTC ]
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Firebrand Technologies has been acquired by Media Do International, the U.S. subsidiary of Tokyo-based Media Do Ltd., a major e-book distributor. Firebrand founder Fran Toolan will remain CEO for at least the next three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Turner Publishing Company has acquired Los Angeles-based Prospect Park Books. The purchase adds more than 100 titles to Turner's backlist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-01 05:00:00 UTC ]
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Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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Sceptre has acquires What’s in a Name? by Sheela Banerjee, the story of 20th-century immigration to the UK told through names and what they say about belonging and heritage. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 16:52:59 UTC ]
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Jamie-Lee Nardone, the founder of the newly set up boutique marketing and events agency Black Crow, shares her process for setting up her own PR agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 15:07:37 UTC ]
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The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek
[ AdWeek | 2021-01-28 05:35:00 UTC ]
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Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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New and backlist titles offering esoteric insight, ancient wisdom, and empowering practices did well during a year of ‘profound uncertainty,’ publishers say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
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Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Stevenson’s classic 19th-century novel is study in loyalty against a backdrop of violence and unrest. Continue reading at The Washington Post
[ The Washington Post | 2021-01-20 16:00:00 UTC ]
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Network Automation Cookbook is designed to help system administrators, network engineers, and infrastructure automation engineers to centrally manage switches, routers, and other devices in their organization's network. This book will help you gain hands-on experience in automating enterprise... Continue reading at Betanews
[ Betanews | 2021-01-20 14:20:02 UTC ]
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More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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