The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and... Continue reading at AdWeek
[ AdWeek | 2018-05-03 00:00:00 UTC ]
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Mic isn’t alone in trying to survive the distributed media landscape, but other publishers have been further ahead in increasing traffic to their own sites. The post Mic faces an uncertain future in a post-Facebook world appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-30 00:00:00 UTC ]
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The 25-year-old imprint at Penguin Random House’s DK division has adopted a hybrid publishing model to evolve along with the video game industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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A book accompanying the "Terry Pratchett: HisWorld" exhibition at Salisbury Museum has raised £20,000 for Bath-based dementia charity RICE (The Research Institute for the Care of Older People). Continue reading at The Bookseller
[ The Bookseller | 2018-04-20 00:00:00 UTC ]
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A new exhibit at the National Building Museum brings Matthew Desmond’s Pulitzer Prize winning book “Evicted” to life, with photographs, data, and audio. “For those of us that have never thought about eviction, I want them to realize what it’s doing to our families, and our children and our... Continue reading at Fast Company
[ Fast Company | 2018-04-13 00:00:00 UTC ]
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Two seasons in, it’s safe to say Netflix’s whimsical adaptation of “A Series of Unfortunate Events,” the popular children’s book series by Daniel Handler under the pen name Lemony Snicket, has been an education in vocal manipulation for Neil Patrick Harris. The jack-of-all-trades actor plays... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-13 00:00:00 UTC ]
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Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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Our lives these days are increasingly shaped by data. But in his latest book, 'The Efficiency Paradox: What Big Data Can't Do', Edward Tenner documents how the futurist’s dream of a friction-free world has dimmed considerably. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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The growth of hybrid publishing and the diversity of voices independent presses bring to publishing were among the topics at this year's IBPA Publishing University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-09 00:00:00 UTC ]
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International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek
[ AdWeek | 2018-04-05 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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With China as the country of honor at the Bologna Children’s Book Fair this March, a citywide program to celebrate Chinese arts and culture, as well as top authors and illustrators, is already in motion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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As the spring trade-show season heats up, Leipzig announces a second year of the Future! Publish Young Talent Days and a Vancouver-based independent publisher is sending a big contingent to London Book Fair in April. The post Notes: Future!Publish Program at Leipzig; Canada’s Greystone Sends 15... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-08 00:00:00 UTC ]
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Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network's initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts... Continue reading at AdWeek
[ AdWeek | 2018-03-06 00:00:00 UTC ]
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Bonnier Publishing’s acting chief executive has told The Bookseller he is working on a "new strategy" to ensure the company has a "sustainable future", after it emerged that the firm has been beset by profitability issues in recent years. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Google is hosting the British Library’s History of Magic exhibition online as the physical version closes its doors. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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Heavy snowfall across the UK and Ireland has forced businesses to close and events to be cancelled or postponed due to safety concerns. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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The IPBA has released a 9-point outline for hybrid publishers with author-subsidized business models to operate reputably and maintain quality standards. The post Nine Criteria for Hybrid Publishing from the Independent Book Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-26 00:00:00 UTC ]
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As hybrid publishing becomes a bigger part of the publishing business, the Independent Book Publishers Association (IBPA) has developed a nine-point list of criteria defining what it means to be a reputable hybrid publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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