At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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FutureBook shortlists to be unveiled at Frankfurt event

The shortlists for this year’s FutureBook Awards are to be announced at the Frankfurt Book Fair, with Pan Macmillan managing director Anthony Forbes Watson to be interviewed by Philip Jones, editor of The Bookseller, at the same event. The interview and awards announcement takes place on... Continue reading at The Bookseller

[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Why yet more books about Nazis and the future make my heart sink | Sam Leith

Publishing micro-genres often reflect the fashions and anxieties of the age – bad news for us literary editorsOne day last week, after I spent the best part of an hour opening two days’ worth of post at my office – I work as literary editor of the Spectator – I posted a peevish tweet: “Can we... Continue reading at The Guardian

[ The Guardian | 2018-09-24 00:00:00 UTC ]
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After living through Florence, I think few people realize how unstable the ground is beneath our feet

Last year, nine months after Hurricane Irma tore through the Caribbean, I traveled from my home in North Carolina to Anguilla to teach writing workshops to children and adults as part of a literary festival. As a prompt, I asked them to describe what they could not forget about the storm. When... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-21 00:00:00 UTC ]
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Canadian Publishing 2018: Is Diverse, Data-Driven Wattpad Publishing's Future?

The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Catholics Look to Pope Francis for a Faithful Future

Six new books by and about Pope Francis collect the pontiff’s teachings as Catholics seek guidance on issues related to the environment, politics, diversity, and the Church itself. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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Passing the screen test: four speakers reveal what makes a hit TV adaptation

A rise in the number and output of streaming platforms such as Amazon Video and Netflix has opened up new and profitable revenue streams for writers—but how can publishers help them grasp them? Continue reading at The Bookseller

[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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Microsoft announces October 2 event: New Surface devices inbound?

Microsoft has scheduled an event in New York City on Oct. 2, where the company is expected to release new Surface devices.Officially, the event is scheduled to update journalists on “how Microsoft is continuing to think about empowering every person on the planet to achieve more.” But it's... Continue reading at PC World

[ PC World | 2018-09-07 00:00:00 UTC ]
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Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek

[ AdWeek | 2018-08-31 00:00:00 UTC ]
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BuzzFeed News quietly tests a membership program

The news publisher is testing a membership program that will let readers contribute $5 to $100 to support its journalism. The post BuzzFeed News quietly tests a membership program appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-28 00:00:00 UTC ]
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The History and Future of the Western in 10 Books

John Larison, author of 'Whiskey When We're Dry," picks books by Annie Proulx, Hernan Diaz, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Video: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future

Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek

[ AdWeek | 2018-08-21 00:00:00 UTC ]
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As Publishers Build Experiential Events, Bustle Digital Group’s Newest Acquisition Will Help It Compete

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek

[ AdWeek | 2018-08-15 00:00:00 UTC ]
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James and the Giant Peach events planned for Roald Dahl Day

Penguin Random House Children’s and The Roald Dahl Story Company are planning a series of events based on James and the Giant Peach for this year’s Roald Dahl Day. Continue reading at The Bookseller

[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Publishers to put readers to test with Christmas puzzle-book pile-up

Publishers are preparing to hit the Christmas market hard in 2018 with a range of giftable quizzing titles. Continue reading at The Bookseller

[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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SIBA to Test Exclusive High Margin Products

To help bookstores in the South improve their bottom line, SIBA is going to test nonbook items as it searches for a single batch exclusive product, with a high margin, that bookstores throughout the region can sell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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Orion to publish Italian tale of love and war inspired by true events

Orion is publishing a story of love, war, family and betrayal, based on the true story of a little-known massacre in Civitella, Italy during the Second World War.   Continue reading at The Bookseller

[ The Bookseller | 2018-07-28 00:00:00 UTC ]
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Literature events company to create 'immersive' festival performances

A new literature events company called Story Machine Productions plans to "revolutionise the experience of books" by creating "immersive performances" at festivals inspired by book content alone. Continue reading at The Bookseller

[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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Little Island looks to the future after quadruple CBI awards nod

The children’s independent publisher, founded as an offshoot of New Island Books, is going from strength to strength both at home and abroad. Continue reading at The Bookseller

[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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Get a sneak preview of John Chambers' upcoming book at Thursday's Pitch event

Former Cisco Systems Inc. CEO John Chambers has a book coming in September that he'll preview for attendees at Thursday night's Business Journal celebration of The Pitch. "I always thought a book about me would be something somebody would write after I was dead," Chambers said Monday morning.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-07-24 00:00:00 UTC ]
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UK-Based Future Acquires Purch for $132.5 Million

Future plc has reached an agreement to acquire U.S.-based rival Purch's consumer-facing brands, as well as its RAMP ad tech platform, for $132.5 million (£102 million), significantly expanding the London-based technology publisher's already growing North American footprint. Under the terms of... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-19 00:00:00 UTC ]
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