The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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Businesses and public policy makers are tapping novelists to imagine the path forward. But how much stock should we put in the predictions of storytellers? Continue reading at Wired
[ Wired | 2019-07-12 13:00:00 UTC ]
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Tochi Onyebuchi’s young adult books, the duology Beasts Made of Night and Crown of Thunder, are fantasy novels with a Nigeria-influenced setting. His upcoming War Girls is set in a post-nuclear, post-climate change Nigeria of 2172. Riot Baby, his first novel for adults (also forthcoming), is a... Continue reading at Electric Literature
[ Electric Literature | 2019-07-04 11:00:10 UTC ]
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Penguin Random House UK has launched a new business, Penguin Connect, connecting companies and authors to “inspire personal and professional growth” through bespoke events such as workshops and keynote speeches. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 05:50:45 UTC ]
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This week, Senior Editor Kris Naudus takes a look at a book that will please both sci-fi nerds and design geeks. 'Typeset in the Future' explores the typography and design in science fiction movies such as 2001: A Space Odyssey, Star Trek, and more. Continue reading at Engadget
[ Engadget | 2019-07-01 17:45:00 UTC ]
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Jewish novelist Richard Zimler says he has been blocked from attending two UK literary events because organisers feared a backlash from anti-Israel protesters. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 02:22:23 UTC ]
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The owner of New York's Book Culture bookshops says the business's four stores are in danger of closing unless they receive help from the city. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 02:20:48 UTC ]
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Looking for great book events to get your brain going? We’ve got you covered with some great upcoming events including a tribute to the late Kevin Killian; two chances to catch the "Prince of Preschool Books” Hervé Tullet; a Gen X-themed reading; a book signing with Bobby Hundreds; and, last... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-21 14:30:00 UTC ]
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If you want to get Susan Orlean riled up, just ask her about the economist who suggested the government could eliminate public libraries and "save taxpayers lots of money" now that we have Amazon for books and Starbucks as a gathering place. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-20 10:00:09 UTC ]
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If you want to get Susan Orlean riled up, just ask her about the economist who suggested the government could eliminate public libraries and “save taxpayers lots of money” now that we have Amazon for books and Starbucks as a gathering place. This modest proposal was published on Forbes.com... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-20 10:00:00 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Kate Mosse’s new book is a lush tale of love and hate, set during France’s Wars of Religion. Continue reading at The Washington Post
[ The Washington Post | 2019-06-19 15:00:00 UTC ]
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The jury is out on the road ahead for Intelligent Assistants like Alexa and Siri, with the potential for customers to abandon the voice search technologies before they become sophisticated enough to work effectively, a market research company has warned. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 06:55:52 UTC ]
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At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company
[ Fast Company | 2019-06-17 16:30:37 UTC ]
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For Renée Rettig, owner of Books on B in Hayward, Calif., her first visit to Book Expo America was a thrill: "I felt like Cinderella!" Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-03 21:58:57 UTC ]
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For Renée Rettig, owner of Books on B in Hayward, Calif., her first visit to Book Expo America was a thrill: “I felt like Cinderella!” Rettig, whose bookstore is just under 2 years old, was one of 200 store owners brought to BookExpo America under a new grant program to introduce fledgling... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-03 21:55:00 UTC ]
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Bringing together families, college students, state organizations, books, and Head Start creates a grand party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-28 11:37:51 UTC ]
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Memorial Day weekend is stacked with literary events in and around Los Angeles: a brilliantly named bookstore opens in Long Beach, a new reading series launches in East Hollywood, the annual L.A. Zine Fest brings its DIY circus back to town and a daring variety show gets weird at Stories... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-24 15:00:00 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Hachette’s Pride Network is holding an event at Waterstones’ flagship Piccadilly store during the run-up to Pride in London featuring 17 of the publisher’s LGBTQ+ authors. Continue reading at The Bookseller
[ The Bookseller | 2019-05-22 12:13:58 UTC ]
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