Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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I can’t recall a wartime leader ever addressing an international book fair while his country is under attack but, hey, it’s already been a hell of a decade, so why not? This coming Thursday, Ukrainian President Volodymyr Zelenskyy will make video remarks to the Frankfurt Book Fair, which is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-18 15:18:12 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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The Sheikh Zayed Book Award at Frankfurter Buchmesse adds a networking reception for publishers, translators, and partners. The post Sheikh Zayed Book Award Expands Its Frankfurt Cultural Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-13 00:13:07 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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The Right to Read Act was introduced in Congress October 6. Here's what it is and how it could impact libraries and book bans nationwide. Continue reading at Book Riot
[ Book Riot | 2022-10-10 14:39:31 UTC ]
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PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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More than 2 million children just became eligible for free books: California Governor Gavin Newsom has signed Senate Bill 1183 to establish Dolly Parton’s Imagination Library Program in the state and specify how it will operate. The program will use money from a dedicated fund “to provide... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 18:35:28 UTC ]
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Companies providing ghostwritten autobiographies for people wanting to share histories have seen surge in trade since CovidBrian Lewis grew up on a tough council estate after arriving in Britain as part of the Windrush generation. At the age of eight he developed an interest in chess and joined... Continue reading at The Guardian
[ The Guardian | 2022-09-24 14:00:06 UTC ]
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Final sales numbers for 2021 from the Association of American Publishers show a 12.3% increase in industry sales, with total sales hitting $29.33 billion, up from $26.1 billion in 2020. Easing of the pandemic in 2021 had a significant impact on industry results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-16 04:00:00 UTC ]
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The Colombian-American author's new book "Lightlark" was rejected numerous times — until she went directly to her readers for support. Continue reading at HuffPost
[ HuffPost | 2022-09-15 09:45:12 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
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Schools in select cities across the country will be able to operate a Literati Book Fair in the new academic year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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Authors and publishers’ organisations have also called on the new government to support author visits to schools and to introduce an online sales taxNew prime minister Liz Truss should abolish “the last remaining tax on reading”, ensure schools have funding for author visits and invest in... Continue reading at The Guardian
[ The Guardian | 2022-09-07 08:06:33 UTC ]
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As houses across the industry start recalling staff to their offices, publishing professionals are pushing back against low pay, heavy workloads, and an increasingly stifled corporate environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Titan Comics' new imprint, Titan Manga, launches this month with a new “director’s cut” of Takashi Okazaki’s 'Afro Samurai.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget
[ Engadget | 2022-09-01 12:34:02 UTC ]
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He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 02:01:50 UTC ]
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B&N has implemented a new ordering policy for middle grade fiction hardcovers that has caused widespread confusion and concern in that publishing sector, but CEO James Daunt said the change is being made in all categories to "buy less" in order to "sell more." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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