Aster harnesses positive thinking with The PMA Method

Aster has acquired The PMA Method by Faisal Abdalla, a Nike master trainer and Ellie Goulding's personal trainer. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-11-04 00:00:00 UTC ]
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VIDEO: 'I didn't think anyone would read it'

Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News

[ BBC News | 2015-01-28 00:00:00 UTC ]
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What Publishers Really Think About Time Spent

Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #time-based metrics #leading publisher

Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek

[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social shares #magic touch #daily basis #business development

Frankfurt Book Fair 2014: How to Outcompete Amazon? Think 'Reader'

Chris Kubica argues that the book business has so far been too content to put the future of reading in the hands of others, and offers 8 ideas to change that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

The latest message for female writers dont think, just spill | Hadley Freeman

Not That Kind of Girl is a reminder of the publishing obsession with women divulging their private livesA week or so ago, I went to LA to interview a ridiculously talented young woman. Despite being only in her 20s, she has achieved the kind of success that most people multiple times her age... Continue reading at The Guardian

[ The Guardian | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers

Why Peter Thiel Thinks Social Entrepreneurship Is Broken

And how to fix it.This is an interview with Peter Thiel, an outspoken entrepreneur who and cofounder of PayPal and Palantir, an early investor in Facebook, venture capitalist, and hedge fund manager. His book Zero To One was released this week.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter thiel #early investor #venture capitalist

Taking Food Preservation Into the Future: New Books Explore Age-Old Methods

Food preservation—whether through fermenting, pickling, canning, or other methods—has seen a remarkable resurgence of late. What’s behind this increased attention, and where is the movement headed? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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Amazon Explains Why It Thinks $9.99 is the Right Price for Ebooks

On the Kindle forum, Amazon said it wants to price most eBooks at $9.99, claiming lower prices will sell more books and return more money to authors. Many disagree. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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Chris Colfer Doesn’t Want to Know What the Internet Thinks of Him

Specs Who Chris Colfer Age 24 Accomplishments Star of Fox’s Glee; screenwriter; author of The Land of Stories book series (his latest, A Grimm Warning, was just released) Base Los Angeles What’s the first information you consume in the morning? I immediately turn to my cellphone and look to... Continue reading at AdWeek

[ AdWeek | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv shows #downton abbey #huge fan #special place

Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core part #largest advertisers #online publisher

Global Publishing Leaders 2014: Woongjin Think Big

Woongjin Think Big publishes educational materials for all ages, including study books, collections, single works, after school learning materials, textbooks, and online content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single works #online content

Bologna 2014: E-Publishing and 'Nimble Thinking'

TOC Bologna may be no more, but book fair attendees had a chance to get several perspectives on the ongoing impact of changing technologies on children’s publishing at the fair's first Digital Rights Workshop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toc bologna

The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
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Why Book Publishers Need to Think Like Amazon

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers

Bibliomotion Partners with Think Tank

The Boston-based startup announced a partnership with charitable think tank, Insight Labs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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ALA Midwinter 2014: On E-books, Librarians Urged to Think Bigger (and Smaller)

At ALA Midwinter 2014, librarians were urged not to be satisfied by recent ebook developments, and to look more deeply at their digital future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future

How Much Do Writers Earn? Less Than You Think

A Digital Book World survey revealed that 54% of “traditionally-published” authors (and nearly 80% of self-published authors) earn less than $1,000 a year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writers earn

Ferguson ends 2013 in pole position

Sir Alex Ferguson's My Autobiography (Hodder & Stoughton) has retained pole position in... Continue reading at The Bookseller

[ The Bookseller | 2013-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pole position

Doha’s Book Fair Strives to Put Qatar in a Positive Light

Doha's book fair may be overshadowed by Abu Dhabi and Sharjah, but it has ambitions to raise the cultural profile of Qatar in this fast developing region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive light #book fair #abu dhabi