Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design websites, e-newsletters and even dedicated tablet apps. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
News tagged with: #association media #case studies #multiplatform publishing #consumer brands

Other Publishing stories related to: 'Association Media: Case Studies in Multiplatform Publishing'

‘Inferno’ Heats Up Social Media

Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown

Headline to publish Eriksson memoir

Headline is to publish a memoir from former England football manager Sven-Göran Eriksson.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this |

May’s Top Reviews of Self-published Books from BlueInk Review

This month's starred self-published titles include a novel about lesbian nuns in pre-WWII Germany and a memoir from the daughter of 1960s cult leaders, among others. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review

Davies new affiliate publisher of Harper360

HarperCollins 360 has been expanded to make US books available in the UK, with Karen Davies... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
More news stories like this |

Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
More news stories like this |

HC and Quercus sign Publishing Equalities Charter

HarperCollins and Quercus have become the latest publishers to sign the Publishing Equalities... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publishers

Faber to publish Judith Tebbutt

Faber is to publish an account of being held hostage by Somali pirates written by Judith Tebbutt... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
More news stories like this |

DC Publishes Guide to Its Graphic Novel Backlist

Looking to provide info to retailers, librarians, and consumers interested in its book-format comics, DC Comics is publishing the DC Entertainment Essential Graphic Novels and Chronology 2013, a 121-page reading guide and index to the publisher’s extensive backlist of collected and original... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extensive backlist #dc comics

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

In Morocco, Internet May Lead Children to Books Says Publisher

Amina Alaoui Hachimi from the Moroccan publishing house Yanbow Al Kitab believes the internet is a viable gateway to entice North African children to read. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lead children

Bloomberg Revs Up Video News Operations, Publishing 200 Clips Daily

With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news

Ukraine’s Andrei Kurkov on Self-publishing and Surrealism

Self publishing might be hot now, but under the Soviets in 1992, writer Andrei Kurkov had no other choice. He discusses what he learned and why surrealism suits Russian writers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-24 00:00:00 UTC ]
More news stories like this |

Science Museum publishes free ebook

Visitors to London's Science Museum will be offered a free ebook from author Tony White, to... Continue reading at The Bookseller

[ The Bookseller | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #science museum #free ebook

Amsterdam and Dutch Publishers to Speak Spanish for 3 Weeks

Amsterdam will take on the role of city of honor at the upcoming Buenos Aires Book Fair and strengthen the relationship between Latin America and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dutch publishers #latin america

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

Another 20 Make List of Top Spanish-Speaking Publishing Pros

The Fundación El Libro and Buenos Aires Book Fair have added another 20 new names to the original 50 on their list of the most inspiring people in the Spanish-language book trade. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring people

HC 'keen to publish Adele'

HarperCollins has confirmed it has had talks on publishing a book from Oscar-winning singer Adele... Continue reading at The Bookseller

[ The Bookseller | 2013-04-18 00:00:00 UTC ]
More news stories like this |

Publishers' online communities to double

Publisher–generated online communities, such as HarperCollins’ InkPop, Gollancz... Continue reading at The Bookseller

[ The Bookseller | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online communities

Turkish Publishing on the Rise: It’s “More Than Orhan Pamuk”

Turkey's professionalized publishing industry is on full display at the London Book Fair with the hope that foreigners will take a greater interest in translations and trade. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orhan pamuk #greater interest