Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to 2014's Maze Runner based on T.S. Nowlin's book trilogy. In the movie, a group of boys are stuck in a maze, and the only way out is to go through a series of challenges given out by a secret organization called WCKD. To play off of the movie's twisting plot, Fox is using Kik's Promoted Chats to let fans talk to a bot version of the WCKD character. The bot offers text-based information and a total of 12 GIFs that walk users through a series of challenges to help them get out of the maze. Like the movie's story, the app's messaging can go several ways. "It kind of feels like one of those choose-your-own adventure books that you may have played as a kid, but played out in a much more modern way," said Paul Gray, Kik's director of platform services. Fox's campaign is the first time that a brand has used GIFs on Kik, Gray said. It's also the first work to be born from the technology Kik gained when it acquired GIF messaging app Relay last year. "One of the things we're always trying to work on is developing storytelling and combining that with emerging technology," said Glenn Sanders, group creative director at Trailer Park. "The story that we wanted to tell actually matched up... Continue reading at 'AdWeek'
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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The Cambridge, Harvard, and Princeton university presses and Simon & Schuster published the 2024 PROSE Excellence Awards. The post Princeton University Press’ ‘Spiderweb Capitalism’ Wins Hawkins Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-23 14:57:25 UTC ]
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As the winner of the second annual Books Like Us First Novel Prize, Dorabji will receive a $50,000 book deal with Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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Paramount executives have made no secret of their intention to sell Simon & Schuster following the failed sale to Penguin Random House. A new story published by Reuters confirms that Paramount is working with a financial advisor and looking to sell the publisher for between $2.0 billion and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
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Geetanjali Shree’s prizewinning novel “Tomb of Sand” pushed the boundaries of experimental writing in Hindi and spotlighted the wealth of Indian literature in languages other than English. Continue reading at The New York Times
[ The New York Times | 2023-02-11 10:00:17 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget
[ Engadget | 2023-02-06 18:00:28 UTC ]
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Viola Davis, one of the best actors of her generation, achieved EGOT status last night at the Grammys when she went home with the hardware for Best Audiobook (Narration and Storytelling), for reading her own memoir, Finding Me. (EGOT is when someone has won an Emmy, a Grammy, an Oscar, and a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-06 15:16:55 UTC ]
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The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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Viola Davis won a Grammy Award Sunday for the recording of her memoir, Finding Me. She has previously won an Emmy, Oscar and two Tony awards. Continue reading at CBC
[ CBC | 2023-02-05 22:33:19 UTC ]
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Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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Star Wars: Visions is returning for a second 'season,' this time with a more international scope — including a studio you might not have expected. Disney has announced that Star Wars: Visions Volume 2 will premiere May 4th (aka Star Wars Day) with shorts from nine countries, including one from... Continue reading at Engadget
[ Engadget | 2023-02-02 15:41:49 UTC ]
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The American Library Association has announced the top children’s and young adult books for 2023. This year’s John Newbery Medal for best children’s book went to Amina Luqman-Dawson’s novel “Freewater” about a community of people who escaped slavery. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-01-31 16:14:22 UTC ]
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We spoke with Amina Luqman-Dawson about her immediate reaction to the news that her middle-grade historical novel 'Freewater,' inspired by the escape of formerly enslaved people, won this year's Coretta Scott King Book Award and the John Newbery Medal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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Sabaa Tahir, author of the YA novel 'All My Rage,' knows for sure that her fateful Zoom call from the Printz committee came on Tuesday, January 24, because the following day she went to Disneyland with her family; the novel, which tells the story of a working-class Pakistani American family in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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Doug Salati, author-illustrator of 'Hot Dog,' said that he was “catching up on some emails and getting a project I’m working on in order before the new week began” when last Sunday evening took a turn for the extraordinary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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In announcing the awards, the awards committee called Otsuka "a master of narrative voice" and praised Yong for "standing out even during a recent golden age of nature writing." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
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