Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to 2014's Maze Runner based on T.S. Nowlin's book trilogy. In the movie, a group of boys are stuck in a maze, and the only way out is to go through a series of challenges given out by a secret organization called WCKD. To play off of the movie's twisting plot, Fox is using Kik's Promoted Chats to let fans talk to a bot version of the WCKD character. The bot offers text-based information and a total of 12 GIFs that walk users through a series of challenges to help them get out of the maze. Like the movie's story, the app's messaging can go several ways. "It kind of feels like one of those choose-your-own adventure books that you may have played as a kid, but played out in a much more modern way," said Paul Gray, Kik's director of platform services. Fox's campaign is the first time that a brand has used GIFs on Kik, Gray said. It's also the first work to be born from the technology Kik gained when it acquired GIF messaging app Relay last year. "One of the things we're always trying to work on is developing storytelling and combining that with emerging technology," said Glenn Sanders, group creative director at Trailer Park. "The story that we wanted to tell actually matched up... Continue reading at 'AdWeek'
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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The celebrated American poet and winner of the 2020 Nobel Prize in Literature died on October 13 at her home in Cambridge, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Norwegian author Jon Fosse has won the 2023 Nobel Prize in Literature “for his innovative plays and prose which give voice to the unsayable.” This story is developing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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The UEA creative writing lecturer won for Comorbidities, which judging chair Reeta Chakrabarti called a ‘sparkling gem’ that tackles serious issues with a ‘light and wry touch’• Read the story belowNaomi Wood has won the 2023 BBC national short story award for Comorbidities, a story about a... Continue reading at The Guardian
[ The Guardian | 2023-09-26 19:00:36 UTC ]
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Netflix’s live-action adaptation of Eiichiro Oda’s One Piece, the enormously successful Japanese manga and anime franchise, brings the series to a truly global audience. Continue reading at The Conversation
[ The Conversation | 2023-09-14 20:04:49 UTC ]
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“We are thrilled to announce that The Paris Review has won a 2023 Whiting Literary Magazine Prize.” Continue reading at The Paris Review
[ The Paris Review | 2023-09-13 14:10:36 UTC ]
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A project of the Frankfurt Book Fair and Torino Book Fair, the first Aficionado Award goes to Lola Shoneyin and her Aké Arts and Book Festival The post Nigeria’s Aké Festival Wins First Aficionado Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-12 22:14:28 UTC ]
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The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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For more than 50 years a bookseller at City Lights, San Francisco's Paul Yamazaki is the National Book Foundation's Literarian Award winner. The post US National Book Foundation: Paul Yamazaki Wins the Literarian Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-06 22:16:49 UTC ]
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With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue. Continue reading at Digiday
[ Digiday | 2023-08-28 04:01:00 UTC ]
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If one thing kept me coming back (and back) to Homeworld, it was skirmish mode. Setting up a quick (“quick”) battle against the CPU would often rob me of a whole weekend while at college. Homeworld 3 sees a new mode arrive on the second sequel, a roguelike-inspired multiplayer co-op called War... Continue reading at Engadget
[ Engadget | 2023-08-25 15:30:05 UTC ]
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From the Pulitzer and Booker to the Walter Scott Prize and more, these award-winning historical fiction books are the best in the genre! Continue reading at Book Riot
[ Book Riot | 2023-08-24 10:36:00 UTC ]
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Cartoon Crossroads Columbus will present the annual Tom Spurgeon Award, which recognizes individuals who have made substantial contributions to the field of comics, to former 'PW' senior news editor Reid, who in his 36-year tenure at 'PW' was instrumental in expanding the magazine's coverage of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
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He won the National Book Award for poetry in 2009, having first been nominated 40 years earlier. He taught at Brown University for four decades. Continue reading at The New York Times
[ The New York Times | 2023-08-12 19:10:36 UTC ]
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Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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The private investment firm KKR has agreed to buy Simon & Schuster for $1.62 billion. When the purchase closes, S&S will operate under current leaders Jonathan Karp and Dennis Eulau and KKR promised to "support new growth initiatives" for the country's third largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
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The new manga out in August are fantastic — with supernatural coming-of-age stories, chill villains, and more. Start with Akane-Banashi by Yuki Suenaga and Takamasa Moue. Continue reading at Book Riot
[ Book Riot | 2023-08-02 10:35:00 UTC ]
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Despite winning awards, these little-known beautiful and thought-provoking literary fiction books, like Last of Her Name by Mimi Lok, remain criminally underrated. Continue reading at Book Riot
[ Book Riot | 2023-08-01 10:34:00 UTC ]
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Data collected as part of a Department of Energy survey found that some states have relatively low penetration when it comes to AC-equipped households. This weekend much of America was again blanketed in a heat wave. As Reuters noted, over 175 million Americans were under excessive heat... Continue reading at Fast Company
[ Fast Company | 2023-07-31 09:15:00 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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