Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #sales team #real-time bidding

Other Publishing stories related to: 'Arming Your Sales Team to Sell Programmatic'


Digital makes 75% of Informa sales

Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 08:55 Digital is accounting for 75% of Taylor & Francis' parent company Informa's publishing sales, as it revealed half-year profits increased by 14.3% to £55.2m. For the first half of 2011, Informa's sales increased by 1.7% to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taylor francis #publishing sales #sales increased


AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped lead #panel discussion #ned brody #digital content


Selling After Borders

It's no secret that Borders was hemorrhaging money long before it sought chapter bankruptcy protection five months ago. Because of the company's shaky finances, most publishers began transitioning sales to other outlets long before the bankruptcy filing. Even so, the crippled chain moved a lot... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago


Borders seeks court approval for closing-down sales

Written By: Graeme Neill Publication Date: Thu, 21/07/2011 - 09:10 Borders goes to court today to seek approval for liquidators to launch closing down sales across its stores. It is expected the sales will bring in between $250m and $284m the bankrupt book chain owes to creditors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Reports: Reader’s Digest, Wenner Media Up For Sale

Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers digest #wenner media #digest association #$1 billion


Dragon Tattoo hits 2m UK sales

Written By: Philip Stone Publication Date: Wed, 13/07/2011 - 15:38 Stieg Larsson's The Girl with the Dragon Tattoo (Quercus), the first book in the late Swedish journalist's Millennium thriller trilogy, has become only the sixth adult novel to sell more than two million copies since records... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies #records began


Fathers Day fails to boost June book sales - BRC

Written By: Lisa Campbell Publication Date: Tue, 12/07/2011 - 09:37 Widespread offers and Fathers Day failed to affect book sales falling in June compared to 2010, according to the British Retail Consortium. Figures out today show total sales in the UK were up 1.5% last month in comparison to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #june compared #year-earlier level #fathers day #e-book readers


Why Silicon Valley Can't Sell

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and you’ll be... Continue reading at AdWeek

[ AdWeek | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big thing


Print book sales decline in first half of 2011

Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 08/07/2011 - 09:55 Print sales across the book market have dropped by 3% in the first six months of 2011, compared to the same period last year, with Jamie Oliver the bestselling author over the period, ahead of Julia... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlotte williams #book market #jamie oliver #bestselling author #julia donaldson #james patterson #simon schuster #sales growth


Mills & Boon strengthens digital team

Written By: Charlotte Williams Publication Date: Thu, 07/07/2011 - 08:50 Mills & Boon is adding to its team in the UK, recruiting for four new positions across its digital and marketing departments. The publisher, based in Richmond, has already appointed a new web executive and digital... Continue reading at The Bookseller

[ The Bookseller | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing departments


WHS sales drop 4% like-for-like

Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 09:02 WH Smith’s like-for-like sales have dropped 4%, but the bookseller remains "confident" about its final year results, it said today. In the 18 weeks to 2nd July, WHS total group sales decreased by 1% and like-for-like sales... Continue reading at The Bookseller

[ The Bookseller | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales #sales growth #2nd july #travel shops #high street


Academic sales decline in first six months

Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 14:31 Sales of print books in the academic, specialist and higher education publishing market have slumped in the first half of the year, with one publisher seeing a decline of 22% in print sales. But academic publishers pointed to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #print books #growth areas


Dawn retains top spot but fiction sales slump on 2010

Written By: Philip Stone Publication Date: Tue, 05/07/2011 - 16:04 Dawn French’s début novel, A Tiny Bit Marvellous (Penguin), retains its position at the summit of The Official UK Top 50 week-on-week, thanks to a promotional appearance on ITV’s “This Morning”, and a “£2.99 if you spend £10”... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith


Borders US agrees sale to Najafi

Written By: Bookseller Staff Publication Date: Fri, 01/07/2011 - 09:13 Borders in the US has agreed to sell to private investment firm Najafi for $215m (£135m), it has been announced today. The Borders Group bookselling chain is now seeking bankruptcy court approval for the agreement, which if... Continue reading at The Bookseller

[ The Bookseller | 2011-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced today


Profit up at Waterstone's despite sales dip

Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 09:41 Waterstone’s increased profit by £6.7m last year as like-for-like sales fell by 3.8%, according to financial results released today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales dip #sales fell


Pottermore defends selling ebooks directly

Written By: Charlotte Williams Publication Date: Mon, 27/06/2011 - 08:53 Pottermore has responded to retailers' frustrations over being unable to sell the Harry Potter ebooks, saying the idea was to "ensure ease of availability across all reading devices". read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading devices


Media Decoder: Using E-Books to Sell More Print Versions

The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times

[ The New York Times | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #print versions #trade paperback #hardback books


Confirmed: J K Rowling to sell Harry Potter ebooks exclusively from Pottermore website

Written By: Philip Jones and Charlotte Williams Publication Date: Thu, 23/06/2011 - 11:53 J K Rowling has confirmed that she will release paid-for ebook versions of her incredibly successful Harry Potter books from her new website Pottermore "in partnership with J K Rowling’s publishers... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pottermore website #philip jones #ebook versions #website pottermore


Self-published author hits one million Kindle sales

Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #million ebooks #james patterson #nora roberts #charlaine harris #lee child #suzanne collins #michael connelly


Selling Abroad: Vargas, Lackberg, The Casts

In France, bestselling author Fred Vargas landed at #1 with a new Commissaire Adamsberg mystery, The Furious Army. Penguin will release a paperback edition of an earlier Adamsberg novel, An Uncertain Plan, in the U.S. in October, but has not yet acquired rights to the newest title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling abroad #paperback edition #acquired rights #newest title