Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #sales team #real-time bidding

Other Publishing stories related to: 'Arming Your Sales Team to Sell Programmatic'

US sales slump despite soaring Collins

The US print market has plunged 16% year on year in the first quarter of 2012, despite a record-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales slump #print market

B&N, Microsoft team up for digital biz

Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York

[ Crains New York | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook readers #increasingly popular #paperback books #important parts #rapid growth #nook app

Barnes & Noble, Microsoft team up on Nook, college businesses

An infusion of money from Microsoft Corp. sent Barnes & Noble Inc.'s stock zooming Monday, as the software giant established a way to get back into the ebooks business. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #ebooks business

Pearson Sales Rise But Sees Lower Half-Year Profit

LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin books #first-quarter revenue

First quarter sales up 11% at Pearson

Pearson increased sales by 11% to £1.16bn in the first three months of 2012, it announced... Continue reading at The Bookseller

[ The Bookseller | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales

Foreign-language Potter ebooks on sale

The ebook editions of J K Rowling's Harry Potter series are now available in French, Italian... Continue reading at The Bookseller

[ The Bookseller | 2012-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook editions

Book sales down 8% at WHS

WH Smith has reported a 3% rise in group profit year-on-year for the six months to 29th February... Continue reading at The Bookseller

[ The Bookseller | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #wh smith

HC hires two for marketing team

HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team

'Fifty Shades of Grey' by E.L. James is selling books (and more)

'Fifty Shades of Grey' by E.L. James and sequels are an ebook and paperback phenomenon that is also causing a sales spike in sex shops. How did it all happen?The staff of the Pleasure Chest, a high-end West Hollywood sex shop, were first tipped to the "Fifty Shades of Grey" phenomenon by their... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #selling books #young woman #west hollywood

Hachette Livre sells its ebook distribution platform

Hachette Livre has sold its ebook distribution platform Numilog to its founder and c.e.o. Denis... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre

E-book sales growth is slowing

Publishers hoping that digital sales would make up for the decline in physical books are worried. Continue reading at Crains New York

[ Crains New York | 2012-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers hoping #digital sales #physical books

Audible to pay authors $1 per audiobook sale

Amazon is paying authors $1 for every audiobook they sell if they sign up to its Audible Author... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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Incendio! Pottermore E-Book Sales on Fire.

$1.5 million worth of Harry Potter books sold in Pottermore's first three days online. Continue reading at AllThingsD

[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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J.K. Rowling's Website Starts Selling Harry Potter E-Books

It didn't take a Hogwarts magician to know this day would eventually come. The bookstore feature of J.K. Rowling's Pottermore website went live Tuesday, enabling English-language readers to buy the digital editions of all seven Harry Potter novels—and the audiobook editions—from anywhere in the... Continue reading at AllThingsD

[ AllThingsD | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #pottermore website

'Harry Potter' ebooks go on sale on Pottermore

The "Harry Potter" series, which has conquered mediums from books to movies, is finally available in ebook format. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #ebook format

Harry Potter ebooks on sale today

The Harry Potter ebooks will go on sale exclusively from the Pottermore website from midday... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sale today #pottermore website

Stranger Than Fiction: Oprah Was Bad for Book Sales

By encouraging readers to tackle longer, more sophisticated novels, the queen of daytime TV may have hurt overall fiction sales. Continue reading at The Atlantic

[ The Atlantic | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction sales #book sales #encouraging readers #daytime tv